Matthew Berry's Fantasy Life

Producer

• Own the direction and performance of Fantasy Life’s video business, including what we produce, where it lives, and how it scales across platforms like YouTube and FAST channels.
• Ensure alignment across video, audio, and podcast content, including SiriusXM, creating a cohesive and scalable content ecosystem across all formats.
• Lead the video team across producers, technical directors, editors, and on-air talent, setting priorities, establishing workflows, and ensuring consistent, high-quality output without being hands-on in day-to-day production.
• Develop and evolve a programming slate built for modern distribution, with an emphasis on repeatable formats that drive audience growth, retention, and revenue, working closely with the social team to align on social-first video strategy and distribution.
• Drive platform growth with a deep focus on YouTube performance and FAST channel strategy, tailoring content and packaging to how audiences actually consume media today.
• Partner closely with the sales team to integrate sponsorships and build monetization opportunities into the content ecosystem in a way that feels native and scalable.
• Manage relationships with current distribution partners while also identifying and pursuing new distribution opportunities, including licensing, syndication, and expansion into new platforms or channels that extend reach and revenue.
• Own and manage the video content budget, including planning, allocation, and tracking against performance to ensure efficient and ROI-driven spend.
• Establish clear success metrics across viewership, engagement, and revenue, and hold the team accountable to those outcomes.
• Continuously evaluate new formats, platforms, and opportunities to expand Fantasy Life’s presence in an evolving media landscape.

Head of Video – Executive Producer

Content Writer

• Produce high-quality, engaging written content covering fantasy football (standard, PPR, Dynasty, DFS, best ball, NFL Draft), sports betting markets, and other NFL media topics.
• Execute a mix of long-form evergreen articles and short-form news updates/daily commercial pieces. This must be human-created content.
• Optimize every piece of content for search engines to ensure maximum visibility.
• Monitor real-time trends to identify "hot" topics before they peak.
• Work with the editorial team on best SEO practices and maintain a strict adherence to deadlines, especially during the high-velocity NFL season.

Head of Video – Executive Producer

Fantasy Football Content Writer – Contract