Matia

Product Marketing

• Own Matia's core positioning, messaging framework, and value proposition across segments and personas;
• Develop clear, differentiated narratives that resonate with data engineers, analytics engineers, and data leaders;
• Ensure consistent messaging across all channels and customer touchpoints;
• Translate and work with contractors to position into high-impact content including website copy, product pages, blog posts, thought leadership, and technical explainers;
• Develop persona-specific content that drives awareness, consideration, and conversion;
• Partner with demand generation to align content with campaign strategy and pipeline goals;
• Support brand and social media efforts;
• Lead product launches end-to-end, coordinating across product, sales, and marketing;
• Partner with demand generation on campaigns, content strategy, and pipeline programs;
• Build and maintain sales collateral including decks, one-pagers, battlecards, and objection-handling guides;
• Conduct ongoing research into buyer needs, market trends, and the competitive landscape;
• Develop and maintain competitive positioning and differentiation materials;
• Enable the sales team with the tools, training, and content they need to tell a compelling story;