Director, B2B Demand Generation – CRM Strategy

Material

B2B Demand Generation leader driving demand strategy and execution for key clients at Material. Leading modern, full-funnel marketing efforts across complex B2B environments with long sales cycles.

Posted 5/8/2026full-timeNew York City • California, New York, Texas • 🇺🇸 United StatesLead💰 $110,000 - $135,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute end-to-end demand generation strategies aligned to client growth objectives
Design and implement ABM programs for enterprise and high-value accounts
Lead CRM strategy for clients, including segmentation and lifecycle design
Build and refine lead management frameworks
Facilitate alignment across stakeholders to ensure shared goals

Requirements

What you’ll need

5–10 years of experience in B2B demand generation
Proven experience working in complex B2B environments with long sales cycles and multiple stakeholders
Strong expertise in both CRM strategy and CRM operations
Hands-on experience with account-based marketing
Familiarity with marketing technology ecosystems (e.g., Salesforce, Marketo, HubSpot)
Strong analytical and problem-solving skills

Benefits

Comp & perks

Health insurance
401(k) matching
Paid time off
Flexible working arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationCRM strategyCRM operationsaccount-based marketinglead management frameworkssegmentationlifecycle designanalytical skillsproblem-solving skills

Soft Skills

stakeholder alignmentcommunication