Material

Marketing

• Design and execute advanced analytical approaches including regression modeling, segmentation, factor analysis, Bayesian methods, time series modeling, and causal or quasi-causal techniques
• Lead market research–specific analyses such as MaxDiff, TURF, discrete choice / conjoint models, and advanced segmentation solutions
• Apply predictive modeling and machine learning where appropriate to marketing problems
• Transform, validate, and integrate large, complex datasets across survey, CRM, behavioral, and experimental sources
• Work within modern data environments and enterprise data warehouses (e.g., Snowflake, BigQuery, AWS) to support scalable, reproducible analytics
• Translate complex analyses into clear, actionable insights, communicating the “why” behind results through strong storytelling and visualization
• Serve as a trusted thought partner to Business Units and client-facing teams

Associate Director, Marketing Science – Advanced Analytics

Director

• Lead and successfully deliver multiple research and insights engagements at a time.
• Act as a thought partner to our junior to senior-level clients, crafting insights and developing actionable and provocative recommendations, while maintaining trusted relationships.
• Unlock organic growth through fostering ongoing relationships and repeat clients.
• Specific research design and delivery responsibilities include methodology recommendations and engagement design, content and questionnaire development, managing project members through execution of data collection, field management, data processing, analysis, and reporting.
• Work with and collaborate with internal cross-functional teams in support of executing the highest quality work.
• Translate data into learnings, integrated visual stories and comprehensive narratives that establish impactful and strategic recommendations.

Associate Director, Marketing Science – Advanced Analytics

Director, Insights