Product Marketing Manager – R&D APP

Mate academy

Product Marketing Manager at Rist Labs driving acquisition funnels for ethical, AI-powered B2C products. Focused on R&D-driven intimacy-wellness product and optimizing conversion funnels.

Posted 7/16/2026full-timeKyiv • 🇺🇦 UkraineJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in building and optimizing web funnels, particularly quizzes and landing pages, while leveraging strong analytical skills to drive conversion improvements. Capable of setting up processes and mentoring junior team members in a growing Product Marketing function.

Highest-signal resume keywords

Product Marketing ManagementWeb Funnel OptimizationAnalytical SkillsB2C Product ExperienceEnglish Proficiency (B2+)

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Funnel BuildingConversion Rate OptimizationUser ResearchHypothesis TestingAnalytics (Amplitude)UX DesignPaywall DesignCreative Marketing UnderstandingProcess DevelopmentMentoring

Soft Skills

AutonomyProblem-SolvingCollaboration

Industry Keywords

B2CProduct MarketingQuizzesLanding PagesUpsell RateAudience TrendsCreative ConceptsScaling ProductsUser PainsConversion Improvement

About the role

Key responsibilities & impact

Auditing our funnels, finding drop-off points, and proposing changes.
Owning a quiz-to-purchase conversion, with a clear first-month improvement goal.
Aligning funnels to creative concepts, together with the Creative Marketing team.
Growing upsell rate through new hypotheses and iterations.
Researching user pains and audience trends with Creative Marketing.
Digging into analytics to understand drop-offs and improve quiz completion.
Building and testing changes yourself in our funnel builder.
Handling small paywall design tweaks as needed.
Setting up the Product Marketing function itself: process and workflows, and later mentoring junior PMMs as we scale.

Requirements

What you’ll need

2+ years as a Product Marketing Manager on a B2C product.
Hands-on experience building and optimizing web funnels (quizzes, landing pages).
Strong research mindset, able to turn insight into testable hypotheses.
Strong analytical skills, comfortable working with amplitude.
An autonomous and comfortable building process where none exists yet.
B2+ English.
Experience with product or UX design, especially quizzes and paywalls (additional advantage).
Understanding of creative marketing, what makes a hook or concept work (additional advantage).
Experience scaling a product or funnel from 0 to 1 (additional advantage).

Benefits

Comp & perks

Office/hybrid work format.
Freedom to build.
No micromanagement.
No politics.
No fluff.
Top-tier team.
You’ll work with proven operators, product thinkers, and creatives.
Paid vacation + sick leave.
English courses.
Apple gear.
Company-paid lunches.