Growth Marketing Lead

Mate academy

Growth Marketing Lead managing user acquisition and scaling strategies for Aligned at Rist Labs. Hands-on role focusing on Meta campaigns and driving creative marketing performance.

Posted 4/27/2026full-timeRemote • 🇺🇦 UkraineSeniorWebsite

About the role

Key responsibilities & impact

Start hands-on: audit the full acquisition setup, launch and manage Meta campaigns, and deliver a clear action plan with performance targets
Optimize campaigns based on CAC, ROAS, LTV, and CR; monitor ad account and user journey metrics, adjusting based on insights
Drive creative performance, contribute ideas, support the production of high-performing creatives, and apply creative factory insights at the campaign level
Run growth experiments, improve existing UA flows, and prepare performance reports with key learnings and next steps
Own product growth strategy and align it with business goals
Lead, mentor, and grow the creative and user acquisition teams
Build scalable growth processes, experimentation frameworks, and OKR cycles
Own budget allocation, scaling roadmap, and identification of new channels and markets
Drive cross-functional alignment with product, marketing, and analytics

Requirements

What you’ll need

4+ years of user acquisition or growth manager experience in a product company
Having management experience or being ready to lead a team
Proven track record of scaling Meta ads with a budget of $1M+
Experience with subscription-based products targeting Tier 1 markets
Strong analytical skills with campaign measurement, data analysis, and A/B testing expertise
Builder mindset; comfortable scaling from scratch
Expertise in optimizing traffic based on CPL, CAC, LTV, ROAS, ROI metrics
Experience in optimizing creatives at the campaign setup level and using creative factory insights to drive scalable marketing performance
Proven track record in scaling user acquisition for new products from 0 to 1, from idea validation to scalable growth
English — upper-intermediate level or higher

Benefits

Comp & perks

Freedom to build. No micromanagement. No politics. No fluff
Top-tier team. You’ll work with proven operators, product thinkers, and creatives
Paid vacation + sick leave
English courses
Apple gear, because we don’t believe in slow laptops or slow ambition
Company-paid lunches (because hungry brains don’t build great stuff)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

user acquisitiongrowth managementMeta adscampaign measurementdata analysisA/B testingCPLCACLTVROAS

Soft Skills

leadershipmentoringanalytical skillscreative performancecollaborationcommunicationbuilder mindsetstrategic alignmentteam managementproblem-solving