Director, Brand, Communications & Partnerships

Match Group

Director of Brand overseeing brand and marketing strategies for Pairs in Japan. Leading strategic partnerships, communications, and integrated marketing initiatives to drive growth.

Posted 7/17/2026full-timeTokyo • 🇯🇵 JapanLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Brand Strategy, Integrated Marketing Campaigns, and Partnership Marketing, with a strong focus on data-driven decision making and operational excellence. Proven ability to lead cross-functional teams and manage relationships with external stakeholders to enhance brand impact and business performance.

Highest-signal resume keywords

Brand Strategy DevelopmentIntegrated Marketing CampaignsPartnership MarketingBudget ManagementFluency in Japanese and English

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand MarketingConsumer MarketingMedia PlanningMarketing MeasurementCreative DevelopmentProject ManagementOperational ManagementStrategic PRCorporate CommunicationsData Analysis

Soft Skills

LeadershipInterpersonal SkillsCollaborationCommunicationAttention to Detail

Industry Keywords

Consumer InsightsCrisis CommunicationsReputation Management360° Brand CampaignsFast-Growing TechnologyConsumer Internet

About the role

Key responsibilities & impact

Own the overall Brand Strategy for Pairs and translate business priorities into impactful brand initiatives.
Lead the development and execution of integrated 360° brand campaigns across TV, Digital, Social, PR, Events and Owned Media.
Partner with Creative, Media, Product, Performance Marketing, Analytics and external agencies to deliver world-class brand experiences.
Develop media strategies that maximize both brand impact and business performance.
Establish measurement frameworks and continuously optimize campaign effectiveness using consumer insights, experimentation and data.
Ensure every consumer touchpoint consistently reflects the Pairs brand positioning and strategy.
Stay ahead of consumer, cultural and social trends to keep the Pairs brand relevant and differentiated.
Lead strategic communications initiatives that strengthen trust in the Pairs brand through earned media, executive communications and thought leadership.
Partner with Corporate Communications on reputation management and crisis communications.
Build strong relationships with media, agencies and key external stakeholders.
Develop and execute strategic partnership and alliance marketing initiatives that create value for users and drive business growth.
Identify, negotiate and manage relationships with external partners to deliver innovative co-marketing opportunities.
Build long-term strategic partnerships that enhance the Pairs brand and expand its reach.
Own annual planning, budget management and resource allocation across the organization.
Monitor marketing investments, business KPIs and campaign performance to drive effective decision making.
Ensure operational excellence while balancing speed, quality and execution.
Serve as the primary Brand leader for Match Group Global stakeholders.
Partner closely with global cross-functional teams to share learnings, align priorities and drive regional and global success.

Requirements

What you’ll need

Minimum 10 years of experience in Brand Marketing, Consumer Marketing or Integrated Marketing.
Proven experience developing Brand Strategy and leading integrated marketing campaigns.
Strong understanding of creative development, media planning, social marketing and marketing measurement.
Experience leading strategic PR and corporate communications initiatives.
Experience developing and executing partnership marketing or alliance programs.
Excellent leadership skills with demonstrated experience managing and developing high-performing teams.
Strong business acumen with experience managing budgets and marketing investments.
Excellent project management and operational management skills with strong attention to detail.
Outstanding oral, written and presentation skills with experience communicating with executive stakeholders.
Strong interpersonal skills with an ability to influence and collaborate across cross-functional and global teams.
Experience working in a fast-growing technology or consumer internet company is preferred.
Fluency in Japanese and English is required.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Match Group Website LinkedIn All Job Openings 1001 - 5000 employees Founded 1995 👥 B2C B2C
Technology Match Group is a global technology company that focuses on connecting people and creating meaningful relationships through its innovative platforms and applications. With a presence in over 40 languages, Match Group has facilitated millions of connections worldwide, significantly impacting how relationships are formed in the modern digital age. The company's diverse offerings include applications and technologies that cater to different demographics and societal segments, embracing diversity and inclusion. Match Group emphasizes trust, safety, and privacy, ensuring a secure and positive user experience. Its mission is to foster deeper connections across a broad spectrum of users, and it actively contributes to more inclusive tech connections through its initiatives. Director, Brand, Communications & Partnerships Job not on LinkedIn 🔥 19 minutes ago 🏢🏡 Tokyo – Hybrid ⏰ Full Time 🔴 Lead 💰 Account Manager 🗣️🇯🇵 Japanese Required Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Own the overall Brand Strategy for Pairs and translate business priorities into impactful brand initiatives.
Lead the development and execution of integrated 360° brand campaigns across TV, Digital, Social, PR, Events and Owned Media.
Partner with Creative, Media, Product, Performance Marketing, Analytics and external agencies to deliver world-class brand experiences.
Develop media strategies that maximize both brand impact and business performance.
Establish measurement frameworks and continuously optimize campaign effectiveness using consumer insights, experimentation and data.
Ensure every consumer touchpoint consistently reflects the Pairs brand positioning and strategy.
Stay ahead of consumer, cultural and social trends to keep the Pairs brand relevant and differentiated.
Lead strategic communications initiatives that strengthen trust in the Pairs brand through earned media, executive communications and thought leadership.
Partner with Corporate Communications on reputation management and crisis communications.
Build strong relationships with media, agencies and key external stakeholders.
Develop and execute strategic partnership and alliance marketing initiatives that create value for users and drive business growth.
Identify, negotiate and manage relationships with external partners to deliver innovative co-marketing opportunities.
Build long-term strategic partnerships that enhance the Pairs brand and expand its reach.
Own annual planning, budget management and resource allocation across the organization.
Monitor marketing investments, business KPIs and campaign performance to drive effective decision making.
Ensure operational excellence while balancing speed, quality and execution.
Serve as the primary Brand leader for Match Group Global stakeholders.
Partner closely with global cross-functional teams to share learnings, align priorities and drive regional and global success. 🎯 Requirements
Minimum 10 years of experience in Brand Marketing, Consumer Marketing or Integrated Marketing.
Proven experience developing Brand Strategy and leading integrated marketing campaigns.
Strong understanding of creative development, media planning, social marketing and marketing measurement.
Experience leading strategic PR and corporate communications initiatives.
Experience developing and executing partnership marketing or alliance programs.
Excellent leadership skills with demonstrated experience managing and developing high-performing teams.
Strong business acumen with experience managing budgets and marketing investments.
Excellent project management and operational management skills with strong attention to detail.
Outstanding oral, written and presentation skills with experience communicating with executive stakeholders.
Strong interpersonal skills with an ability to influence and collaborate across cross-functional and global teams.
Experience working in a fast-growing technology or consumer internet company is preferred.
Fluency in Japanese and English is required. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Enterprise Account Manager 🕒 June 11 Meltwater 1001 - 5000 📱 Media 🤖 Artificial Intelligence ☁️ SaaS Website LinkedIn All Job Openings As an Enterprise Account Manager, you'll manage and grow enterprise accounts for Meltwater's SaaS solutions. Collaborate with internal teams to enhance customer relationships and drive satisfaction. 🏢🏡 Tokyo – Hybrid ⏰ Full Time 🟠 Senior 🔴 Lead 💰 Account Manager 🗣️🇯🇵 Japanese Required Channel Account Manager 🕒 June 2 TeamViewer 1001 - 5000 ☁️ SaaS 🤝 B2B 🏢 Enterprise Website LinkedIn All Job Openings Channel Account Manager for TeamViewer driving growth through strategic partner relationships. Develop joint business plans and expand market reach through channel partners in a hybrid role. 🏢🏡 Tokyo – Hybrid 💰 Series unknown on 2009-02 ⏰ Full Time 🟠 Senior 🔴 Lead 💰 Account Manager Key Account Manager – Publisher 🕒 April 20 Equativ (formerly Smart) 501 - 1000 📱 Media 🏢 Enterprise Website LinkedIn All Job Openings Publisher Key Account Manager responsible for growing strategic publisher accounts in Japan. Collaborating with clients and teams to achieve advertising success in a multicultural environment. 🏢🏡 Tokyo – Hybrid ⏰ Full Time 🟠 Senior 🔴 Lead 💰 Account Manager 🗣️🇯🇵 Japanese Required View More Account Manager Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs