Senior Manager, Integrated MarComms

Match Group

Driving Tinder's MarComms strategy with a focus on Gen Z culture through social-first approaches. Leading integrated media strategies and partnerships in a hybrid role.

Posted 7/14/2026full-timeMelbourne • 🇦🇺 AustraliaSenior💰 A$130,000 - A$145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing social-first integrated MarComms strategies, with a strong focus on influencer marketing and creator culture. Proven ability to deliver measurable impact while managing relationships within the influencer and media landscapes, particularly targeting Gen Z audiences.

Highest-signal resume keywords

Social-First Integrated MarComms StrategiesInfluencer MarketingCreator CultureProject ManagementData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarComms Strategy DevelopmentSocial Media ManagementDigital Content TrendsCultural Relevance CreationMeasurable Impact Delivery

Soft Skills

CollaborationAttention to DetailStrong Execution CapabilitiesInfluencing StakeholdersOrganizational Skills

Industry Keywords

Gen Z ConsumptionCreator EcosystemInfluencer RelationshipsCorporate NarrativesBrand Reputation

About the role

Key responsibilities & impact

Develop and Implement Social-First Integrated MarComms Strategies
Create and drive cultural relevance among Gen Z
Manage Creator, Influencer & Partnership Ecosystems
Deliver Measurable Earned Impact
Support Brand Reputation & Corporate Narratives

Requirements

What you’ll need

Ideally someone with 5-10 years experience in both communications and social media (from an agency or brand background).
A highly strategic yet hands-on MarComms professional, with strong execution capabilities and keen attention to detail.
Deeply fluent in social-first ecosystems, creator culture, influencer marketing, entertainment, and digital content trends.
Existing relationships in the influencer, creator and media landscapes in Australia, with a focus on Gen Z consumption.
Comfortable operating in fast-moving, international organisations.
Strong collaborator with the ability to influence across multiple functions and stakeholders.
Data-driven with strong commercial awareness and the ability to connect storytelling to business impact.
Highly organized with strong prioritization and project management capabilities.

Benefits

Comp & perks

Hybrid work arrangement with in-office collaboration
Opportunities for cultural relevance within Gen Z