Senior Technical Program Manager, Marketing Technology

Match Group

Sr. Technical Program Manager responsible for delivering marketing technology initiatives at Match Group.

Posted 6/9/2026full-timeLos Angeles • California • 🇺🇸 United StatesSenior💰 $200,000 - $230,000 per yearWebsite

Tech Stack

Tools & technologies

AndroidiOS

About the role

Key responsibilities & impact

Lead end-to-end delivery of marketing technology initiatives across mobile, web, attribution, analytics, and data systems
Translate marketing and business needs into clear implementation plans, technical requirements, workflows, and rollout plans
Partner with Marketing, Product, Engineering, Analytics, and vendor teams to keep complex MarTech work moving
Drive prioritization, execution tracking, QA coordination, launch readiness, and stakeholder communication
Help make MarTech projects easier to scope, easier to ship, and easier to support after launch
Perform troubleshooting and evaluate outcomes post launch to ensure correctness of implementation
Support and troubleshoot mobile and web attribution implementations across platforms like AppsFlyer, Meta, Google Ads, TikTok, and other marketing vendors
Investigate issues across SDK implementations, server-to-server integrations, event pipelines, deep linking, consent flows, conversion discrepancies, and attribution gaps
Validate tracking implementations across iOS, Android, web, and backend systems
Partner with Analytics and Data teams to improve measurement quality, governance, and consistency
Help ensure marketing and analytics teams can trust the data they use to make decisions
Support and improve marketing technology infrastructure across client-side tracking, server-side tagging, APIs, vendor integrations, campaign tracking frameworks, and operational tooling
Build documentation, implementation standards, QA checklists, and troubleshooting playbooks that make the ecosystem easier to operate
Use AI tools and automation to improve investigation workflows, reduce manual operational overhead, and speed up technical troubleshooting
Help identify opportunities for better monitoring, internal tooling, and more resilient MarTech operations
Make marketing technology systems more scalable, observable, and reliable over time

Requirements

What you’ll need

5+ years of experience in marketing technology, technical program management, marketing operations, analytics engineering, solutions engineering, or a related technical role
Understanding of mobile and web attribution systems and knowledge of how tracking implementations can break across platforms
Hands-on experience with tools like AppsFlyer, Google Tag Manager, Meta, Google Ads, TikTok, Adjust, Branch, or similar marketing and measurement platforms
Ability to work directly with engineers, read technical implementation details, and investigate issues independently
Comfortable debugging tracking, attribution, and measurement problems across multiple systems
Capability to turn ambiguous business needs into clear requirements, execution plans, and operational workflows
Organized enough to drive complex cross-functional programs, but technical enough to know when the details matter
Comfort operating in fast-moving environments where priorities shift and systems are not always perfectly documented
Curiosity about how AI and automation can make technical operations faster, smarter, and more repeatable

Benefits

Comp & perks

Mind & Body – Medical, mental health, and wellness benefits to support your overall health and well-being
Financial Wellness – Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security
Unplug – Generous PTO and 14 paid holidays so you can unplug
Career – Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work
Family – Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts
Company Gatherings – We host company events where our employees get to know each other and build a sense of connection and belonging!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing technologytechnical program managementanalytics engineeringsolutions engineeringmobile attribution systemsweb attribution systemstracking implementationsdebugging tracking problemsmeasurement problemsAPI integrations

Soft Skills

organizational skillscommunication skillscuriosityproblem-solvingcross-functional collaborationadaptabilityattention to detailindependent investigationexecution planningworkflow management