Director, Integrated MarComms

Match Group

Director of Integrated MarComms at Tinder focuses on building narratives and campaigns for Gen Z audiences. Lead social-first strategies enhancing engagement across platforms.

Posted 5/26/2026full-timeLondon • 🇬🇧 United KingdomLeadWebsite

About the role

Key responsibilities & impact

Design comms strategies that start in social, not end there
Ensure Tinder narratives are optimized for how GenZ consumes content: short-form video, creators, podcasts, niche communities, and emerging platforms
Partner closely with Marketing, Social, and Brand Partnerships to ensure narrative cohesion across paid, owned, and earned channels
Shape and amplify culturally resonant narratives, connecting with Gen Z audiences across all social platforms
Anticipate cultural moments, tensions, and trends to proactively insert the brand into meaningful conversations
Build and nurture a diverse ecosystem beyond traditional media including creators, influencers, podcast hosts, and cultural commentators
Focus on building measurable earned impact through social media share of voice and engagement signals

Requirements

What you’ll need

Ability to translate strategy into execution across markets
Strong campaign execution and delivery mindset
Solid understanding of:
- social-first ecosystems
- influencer marketing
- digital content trends
Strong cross-functional collaboration skills
Ability to manage multiple stakeholders in a matrix environment
Data-driven approach to:
- performance tracking
- campaign optimization
Strong project management and prioritization skills
Builds and maintains local creator and media relationships

Benefits

Comp & perks

Comprehensive health coverage
Competitive pay
Team bonding events
Yoga classes
Social events

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

influencer marketingcampaign executionperformance trackingcampaign optimizationsocial-first ecosystemsdigital content trends

Soft Skills

cross-functional collaborationproject managementprioritizationstakeholder managementdata-driven approach