Brand Marketing Manager

Match Group

Brand Marketing Manager supporting Tinder’s brand marketing efforts. Engaging with cultural moments to fuel Tinder's brand visibility in the US.

Posted 5/21/2026full-timeLos Angeles • California • 🇺🇸 United StatesMid-LevelSenior💰 $115,000 - $128,000 per yearWebsite

About the role

Key responsibilities & impact

Develop, implement, and execute the marketing strategy to position Tinder in the US
Work closely with Consumer Insights and Analytics, pre, and post-campaigns, to establish goals and report/track progress against business metrics, connect KPIs to business impact, and optimize budget and channel mix in-flight
Work cross-functionally and establish relationships with PR, Business Development, Social Media, Media, Partnerships, and Product to strengthen ideas and creativity and build well-rounded and effective campaigns; proactively manage cross-functional dependencies and serve as the primary marketing lead for assigned initiatives, balancing input from Brand, Media, PMM, Comms, and Legal
Plan and implement innovative ideas to promote Tinder’s brand and achieve campaign metrics
Support in leading creative agency relationships, providing structured creative direction — leading with conceptual and strategic alignment before execution detail; align the overall communication strategy with key partners
Be fully knowledgeable on the Gen Z audience, pop culture and stay current on the cultural calendar within the US
Set, communicate, and maintain timelines, budgets, and priorities on every project; own project plans end-to-end and proactively manage up on milestones, roadblocks, and leadership decision points — proactively keeping stakeholders informed
Monitor market trends both within the dating category as well as outside to generate insights for the localization of the Tinder brand narrative
Own and develop creative marketing briefs — clearly defining the user problem, objectives, and channel mix in partnership with PMM and Strategy team before moving to execution
Demonstrate deep channel expertise across key digital and social platforms (e.g., TikTok, YouTube) to guide creative strategy and inform campaign decisions
Present campaign strategy and results confidently to leadership; bring a clear strategic POV to cross-functional settings, pressure-testing assumptions and driving alignment

Requirements

What you’ll need

Bachelor’s degree (business, communications, advertising, media, or related field preferred)
5+ years of proven experience with brand strategy
Experience working with small and large agencies, from leading briefs to 360 execution and delivery
Strong business analytical skills, experience setting critical metrics for campaigns, and used to working with data and delivering vital insights/analysis; ability to connect campaign KPIs to business impact and optimize in-flight
Innovative mind with a highly developed curiosity to try and test new things — excellent project management skills and execution abilities
Strong interpersonal skills, ability to form and maintain enduring professional relationships, and work well in a team environment
Thrive in a fast-paced environment, and high comfort level with ambiguity, and adapting to change
Organized, attentive to detail, and proactively takes initiative
Outstanding verbal and written communication skills, including the ability to present confidently to leadership
Deep familiarity with digital and social platforms, including platform-specific creative best practices (e.g., TikTok, YouTube, Instagram)

Benefits

Comp & perks

Unlimited PTO (with no waiting period), 10 annual Wellness Days
Time off to volunteer and charitable donations matched up to $15,000 annually
Comprehensive health, vision, and dental coverage
100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development
Investment in your wellness: access to mental health support via Modern Health, BetterHelp, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
Free subscription to Tinder Gold

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand strategybusiness analyticscampaign metricscreative marketing briefsdigital platformssocial platformsproject managementdata analysisKPI optimizationcreative direction

Soft Skills

interpersonal skillsteam collaborationcommunication skillscuriosityinitiativeorganizationattention to detailadaptabilityleadership presentationrelationship building

Certifications

Bachelor's degree in businessBachelor's degree in communicationsBachelor's degree in advertisingBachelor's degree in media