Social Content Lead

Match Group

Social Content Lead creating platform-native content for Tinder on TikTok, Instagram, and YouTube. Collaborating with various teams to enhance brand relevance through engaging content creation.

Posted 5/7/2026full-timeLos Angeles • California • 🇺🇸 United StatesSenior💰 $95,000 - $110,000 per yearWebsite

About the role

Key responsibilities & impact

Concept, shoot, edit, and publish platform-native content across TikTok, Instagram, YouTube, and emerging social platforms
Own and manage the day-to-day social content calendar, balancing planned campaigns with reactive cultural moments
Translate dating truths, internet trends, and audience behaviors into highly engaging content designed to drive conversation, sharing, and participation
Develop scalable content series and repeatable formats that strengthen Tinder’s voice and increase audience engagement
Partner closely with Social Strategy, Brand, Product, and Partnerships teams to bring campaigns and launches to life in ways that feel culturally relevant and native to each platform
Brief, direct, and collaborate with external creators, freelancers, and talent partners to scale creative output when needed
Monitor performance metrics, audience feedback, and platform trends to refine creative direction and optimize content performance
Build content that reflects platform-specific creative best practices, including pacing, hooks, captions, editing style, and visual storytelling
Improve content workflows and creative systems to increase speed, efficiency, and scalability

Requirements

What you’ll need

4–6+ years of experience creating social content for a brand, media company, agency, or as an independent creator (portfolio required)
Strong understanding of social-first storytelling, internet culture, platform trends, and short-form video content
Proven ability to concept, shoot, edit, and publish content using tools such as CapCut, Adobe Premiere Pro, or similar platforms
Experience managing content calendars, balancing reactive and planned content, and translating performance insights into creative recommendations
Proven ability to collaborate cross-functionally with Brand, Product, Partnerships, creators, and external talent in a fast-paced environment
Strong communication, organizational, and creative judgment skills, with a high-ownership and hands-on approach
Bonus: On-camera experience or experience directing creators, talent, or influencer content

Benefits

Comp & perks

Flexible Vacation, 10 Sick Days
Time off to volunteer and charitable donations matched up to $15,000 annually
Comprehensive health, vision, and dental coverage
100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
100% paid parental leave (including for non-birthing parents) and family forming benefits
Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development
Investment in your wellness: access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
Free subscription to Tinder Gold

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content creationsocial-first storytellingvideo editingcontent managementperformance analysiscreative directionaudience engagementcontent optimizationvisual storytellingplatform-specific best practices

Soft Skills

communicationorganizational skillscreative judgmentcollaborationhigh ownershiphands-on approach