Creator Marketing Manager

Match Group

Creator Marketing Manager driving innovative creator-led campaigns at Hinge. Focusing on expanding reach and testing new marketing strategies in a fast-evolving culture.

Posted 4/30/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $97,000 - $117,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute creator marketing campaigns that drive awareness, engagement, and audience growth
Identify and test new opportunities across platforms, creators, and formats to reach emerging and untapped audiences
Build clear, strategic creative briefs that guide creators and internal stakeholders toward high-quality, on-brand output
Partner cross-functionally with Brand, Comms, Paid Media, Product Marketing and Analytics teams to align on goals, messaging, and measurement
Analyze campaign performance and synthesize learnings to inform future strategies and “big bet” experiments
Stay on the pulse of social and creator trends, proactively bringing new ideas and opportunities to the team
Manage relationships with agencies, collaborators, and external partners to ensure smooth execution and strong outcomes

Requirements

What you’ll need

3-5 years in a professional setting managing creator, influencer, or social marketing, with hands-on experience managing campaigns or programs from end to end.
Experience working with or managing external agency partners, including briefing, reviewing creative, and ensuring smooth collaboration across functions.
Deep understanding of social platforms, including but not limited to TikTok, Instagram, Substack, and YouTube and strong curiosity about the evolving social and creator landscape.
Strategic thinker who can identify opportunities, push creative ideas forward, and confidently make recommendations backed by insights.
Strong collaborator who is comfortable working across brand, media, operations, and international teams, and can adapt quickly in a fast-paced, cross-functional environment.
Experience expanding into new audiences or markets through creative marketing strategies.
Experience working in tech or on consumer-facing digital products is a plus.
Passionate about modern dating culture, creative storytelling, and building programs that reflect Hinge’s values of intentionality, diversity, and authenticity.

Benefits

Comp & perks

401(k) Matching: We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.
Professional Growth: Get an annual Learning & Development stipend once you’ve been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6000 courses, starting your first day.
Parental Leave & Planning: When you become a new parent, you’re eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents.)
Fertility Support: You’ll get easy access to fertility care through Carrot, from basic treatments to fertility preservation. We also provide a stipend towards fertility preservation. You and your spouse/domestic partner are both eligible.
Date Stipend: All Hinge employees receive a $100 monthly stipend for epic dates– Romantic or otherwise. Hinge Premium is also free for employees and their loved ones.
ERGs: We have eight Employee Resource Groups (ERGs)—Asian, Unapologetic, Disability, LGBTQIA+, Raices, Women/Nonbinary, Parents —that hold regular meetings, host events, and provide dedicated support to the organization & its community.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

creator marketinginfluencer marketingcampaign managementstrategic creative briefscampaign performance analysisaudience growth strategiescreative marketing strategiessocial media managementdigital product marketing

Soft Skills

strategic thinkingcollaborationadaptabilitycreativitycommunicationrelationship managementinsight-driven recommendationscross-functional teamworkproblem-solving