Senior Director, Marketing

Match Group

Guide marketing strategies for Tinder in Spain and Italy. Drive community engagement and brand positioning for Gen Z audiences.

Posted 4/24/2026full-timeMadrid • 🇪🇸 SpainSeniorWebsite

About the role

Key responsibilities & impact

Own and execute the marketing strategy for Italy and Spain.
Collaborate with EMEA leadership and global marketing teams to ensure alignment.
Localize Tinder’s brand narrative, ensuring relevance to youth culture and cultural nuances in the region.
Lead the Tinder community and event marketing strategy, driving meaningful connections with users.
Translate data into insights and draw marketing and business conclusions.
Align communication strategies with key stakeholders in the US and Europe.
Assist in creating and distributing content via paid media campaigns, partnerships, or influencers.
Monitor competitor activities and market trends to provide actionable insights for enhancing Tinder’s brand positioning in the S.E. region.
Oversee content creation, media campaigns, and project delivery in collaboration with external agencies.
Ensure consistent and aligned messaging across all touchpoints.
Translate strategic goals into actionable plans that achieve measurable results.

Requirements

What you’ll need

Several years of experience in managing marketing projects and budgets with at least 5 years of country leadership in marketing, preferably with direct-to-consumer brands in the tech industry, fashion, streaming, or consumer goods.
Comfort building and executing tailor-made strategies that span creative marketing, business growth, media and product development.
Proven ability to manage and grow brand strategy within the pop culture and youth marketing space.
Experience working in a matrixed organization and leading cross-functional teams.
Deep understanding of youth culture and the unique cultural nuances of the S.E. region.
Native Spanish and/or Italian speaker; fluency in English is essential.
Demonstrated ability to build, inspire, and lead high-performing teams.
Strong interpersonal communication skills with experience in managing virtual and cross-functional teams.
Proven experience in top talent and influencers management.
Strong mix of conceptual and analytical capabilities in combination with a hands-on and agile mentality to get things done.
Thrives in a fast-moving, entrepreneurial tech environment.
Strong executive presence with a robust network in technology, entertainment, or media.
Experience developing and executing custom strategies across marketing, business growth, and media.
Previous success in driving marketing for digital services, especially membership models or subscription businesses.
Background in entertainment or live experiences at scale is a strong plus.

Benefits

Comp & perks

Commitment to Inclusion
Reasonable accommodation for application and interview process

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing strategydata analysiscontent creationmedia campaignsproject managementbudget managementbrand strategydigital marketinginfluencer managementsubscription business

Soft Skills

leadershipinterpersonal communicationteam buildingcross-functional collaborationstrategic thinkingagilitycreativityanalytical capabilitiesexecutive presencenetworking