Senior Director, Brand Marketing
Match Group
full-time
Posted on:
Location Type: Hybrid
Location: Los Angeles • California • United States
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Salary
💰 $200,000 - $250,000 per year
Job Level
About the role
- Lead brand strategy and growth for portfolio of Affinity Brands (BLK, Chispa, Salams, Yuzu).
- Responsible for championing multiple distinct audiences with relevance, respect, and authenticity.
- Reignite and reimagine brands for a new generation while honoring the communities that made them meaningful.
- Collaborate in-person with teams in Dallas office 3 days a week.
Requirements
- 10+ years of experience in brand marketing, ideally within tech, consumer apps, or culturally driven brands.
- Demonstrated experience leading multicultural or affinity-focused marketing, with deep respect for and understanding of diverse audiences.
- Proven ability to own and execute end-to-end brand strategy, from insight to creative to growth impact.
- Strong creative judgment and cultural curiosity, with a track record of work that feels authentic, relevant, and engaging.
- Solid understanding of acquisition-driven marketing, and how brand relevance and representation drive growth.
- Experience partnering closely with Product teams to shape inclusive, user-centered experiences.
- Commercially minded, data-literate, and comfortable navigating complexity across multiple brands and audiences.
- A builder’s mindset—energized by transformation, reinvention, and brands in cultural evolution.
Benefits
- Mind & Body – Medical, mental health, and wellness benefits to support your overall health and well-being
- Financial Wellness – Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security
- Unplug – Generous PTO and 14 paid holidays so you can unplug
- Career – Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work
- Family – 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts
- Company Gatherings – We host company events where our employees get to know each other and build a sense of connection and belonging!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand marketingend-to-end brand strategyacquisition-driven marketingdata literacy
Soft Skills
creative judgmentcultural curiosityauthenticitycollaborationcommercial mindsettransformationreinvention