Senior Director, Brand Marketing

Match Group

Senior Director of Brand Marketing at Match Group leading brand strategy for culturally driven brands. Championing diverse audiences to ensure brands resonate with cultural relevance and authenticity.

Posted 4/14/2026full-timeLos Angeles • California • 🇺🇸 United StatesSenior💰 $200,000 - $250,000 per yearWebsite

About the role

Key responsibilities & impact

Lead brand strategy and growth for portfolio of Affinity Brands (BLK, Chispa, Salams, Yuzu).
Responsible for championing multiple distinct audiences with relevance, respect, and authenticity.
Reignite and reimagine brands for a new generation while honoring the communities that made them meaningful.
Collaborate in-person with teams in Dallas office 3 days a week.

Requirements

What you’ll need

10+ years of experience in brand marketing, ideally within tech, consumer apps, or culturally driven brands.
Demonstrated experience leading multicultural or affinity-focused marketing, with deep respect for and understanding of diverse audiences.
Proven ability to own and execute end-to-end brand strategy, from insight to creative to growth impact.
Strong creative judgment and cultural curiosity, with a track record of work that feels authentic, relevant, and engaging.
Solid understanding of acquisition-driven marketing, and how brand relevance and representation drive growth.
Experience partnering closely with Product teams to shape inclusive, user-centered experiences.
Commercially minded, data-literate, and comfortable navigating complexity across multiple brands and audiences.
A builder’s mindset—energized by transformation, reinvention, and brands in cultural evolution.

Benefits

Comp & perks

Mind & Body – Medical, mental health, and wellness benefits to support your overall health and well-being
Financial Wellness – Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security
Unplug – Generous PTO and 14 paid holidays so you can unplug
Career – Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work
Family – 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts
Company Gatherings – We host company events where our employees get to know each other and build a sense of connection and belonging!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand marketingend-to-end brand strategyacquisition-driven marketingdata literacy

Soft Skills

creative judgmentcultural curiosityauthenticitycollaborationcommercial mindsettransformationreinvention