Senior Director, Head of Communications, APAC
Match Group
full-time
Posted on:
Location Type: Hybrid
Location: Singapore • Singapore
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Job Level
About the role
- Redefine how Match Group brands show up in culture across Asia.
- Shape and amplify culturally resonant narratives that connect deeply with Gen Z audiences.
- Architect integrated storytelling strategies that blend earned media, social-first storytelling, cultural partnerships, and community influence.
- Design comms strategies that start in social, partner closely with Marketing, Social, and Brand teams.
- Develop relationships beyond journalists, including creators and community leaders.
- Lead crisis and issues management with a real-time, cross-platform lens.
Requirements
- 10-15+ years in communications, with significant experience beyond traditional PR.
- Proven track record shaping narratives that resonate with Gen Z or digital-native audiences across social platforms.
- Deep understanding of Asian cultural nuance across key markets (Japan, Korea, SEA, India preferred).
- Strong instincts for internet culture, pop culture, and emerging platforms.
- Experience integrating earned, social, creators, and brand storytelling into a cohesive strategy.
- Has led crisis communications in fast-moving digital environments.
- Executive presence — able to counsel regional leadership and global stakeholders.
Benefits
- Health insurance
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Soft Skills
executive presencerelationship buildingcounselingcrisis managementstorytellingstrategic communicationcultural sensitivitynarrative shapingcommunity influencecollaboration