Match Group

Director, Brand Strategy – Operations

Match Group

full-time

Posted on:

Location Type: Hybrid

Location: Singapore • Singapore

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Job Level

Lead

About the role

  • Own and manage the regional brand portfolio strategy across multiple Match Group brands, ensuring clear positioning, differentiation, and prioritization by market.
  • Partner closely with Finance, Strategy, and Insights teams to assess portfolio performance, identify growth opportunities, and ensure accretive portfolio growth across brands and markets.
  • Translate global brand strategies into market-relevant regional frameworks, balancing consistency with local cultural relevance.
  • Collaborate with country teams to ensure strong brand health, execution quality, and business impact across all markets.
  • Support brand lifecycle management, including launches, expansions, repositioning, and market-specific adaptations.
  • Own regional marketing initiatives that scale across markets, including integrated campaigns, seasonal moments, and cross-brand opportunities.
  • Develop and execute strategic partnerships (both brand and distribution partnership) that strengthen brand equity and accelerate growth.
  • Identify white-space opportunities for regional collaboration and innovation across the Match Group ecosystem.
  • Own regional product marketing strategy, partnering closely with Product, Growth, and Global Marketing, local marketing teams.
  • Lead go-to-market planning for new features, launches, and experiments, ensuring clear value propositions and messaging tailored to Asian audiences.
  • Translate product insights into compelling narratives that drive adoption, engagement, and retention.
  • Partner with Brand HQ Engagement team to help orchestrate regional CRM and lifecycle marketing strategy, spanning acquisition, onboarding, engagement, monetization, and retention.
  • Act as a highly analytical leader, using data, insights, and experimentation to inform strategy and decision-making for market and HQ.
  • Establish clear KPIs, measurement frameworks, and operating rhythms across brands and markets.
  • Serve as a key regional stakeholder for global teams, aligning priorities, sharing insights, and influencing investment decisions.
  • Mentor and influence regional and local teams, fostering a high-performance, collaborative culture.

Requirements

  • Minimum 10+ years of experience in brand strategy, marketing, or related leadership roles, preferably within consumer tech, digital platforms, FMCG brands.
  • Proven experience managing multiple brands or portfolios across regions and diverse markets.
  • Strong full-funnel marketing expertise, spanning brand building, performance marketing, product marketing, CRM, and lifecycle management.
  • Highly analytical and data-driven, with the ability to translate insights into clear strategic and operational actions.
  • Demonstrated experience leading regional marketing initiatives, partnerships, and cross-functional programs.
  • Strong understanding of Asia-Pacific markets, cultural nuances, and regional growth dynamics.
  • Excellent stakeholder management skills, with experience influencing senior leaders and collaborating across global, regional, and local teams.
  • Comfortable operating in a fast-paced, ambiguous, and high-growth environment.
  • Exceptional communication skills in English; additional Asian languages are a plus.
  • Expertise in Product Marketing and/or CRM within the consumer tech industry is a strong plus.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
  • Bonuses
  • Stock options
  • Equipment allowances
  • Wellness programs

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand strategymarketingperformance marketingproduct marketingCRMlifecycle managementdata analysisgo-to-market planningKPI establishmentstrategic partnerships
Soft skills
analytical leadershipstakeholder managementcollaborationmentoringcommunicationinfluencingcultural awarenessadaptabilityteam leadershipstrategic thinking