Director, Social Media
Match Group
full-time
Posted on:
Location Type: Hybrid
Location: Los Angeles • California • 🇺🇸 United States
Visit company websiteSalary
💰 $225,000 - $245,000 per year
Job Level
Lead
About the role
- Lead the vision, strategy, and execution of Tinder’s global social presence across TikTok, Instagram, YouTube and emerging platforms.
- Oversee a team responsible for content, community management, and influencer strategy.
- Operate like a founder of Social at Tinder — building systems, setting standards, and driving cultural relevance.
- Bring a “start-from-scratch” mentality while thriving in a high-growth, high-visibility environment.
Requirements
- 8–10+ years of experience in social media strategy, content leadership, or digital marketing.
- Demonstrated success owning social strategies for challenger brands.
- Proven ability to revamp or rebuild social from the ground up — shaping voice, identity, content streams, and systems.
- Deep understanding of TikTok, IG, X, YouTube, and emerging platforms: algorithms, formats, best practices, and cultural nuance.
- Strong analytical mindset with experience using dashboards, social listening, insights tools, and performance modeling.
- Exceptional people leadership skills with experience managing and growing teams.
- A creative thinker obsessed with culture: memes, dating trends, internet humor, creators, moments, and storytelling.
Benefits
- Commitment to Inclusion
- Reasonable accommodations available during hiring process
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media strategycontent leadershipdigital marketingsocial strategiesvoice shapingidentity developmentcontent streamsperformance modelinganalyticsinsights tools
Soft skills
people leadershipteam managementcreative thinkingcultural relevancecommunity managementinfluencer strategystart-from-scratch mentalityhigh-growth adaptabilitystorytellinganalytical mindset