Analyst
Masterworks
full-time
Posted on:
Location Type: Remote
Location: Remote • Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $70,000 - $95,000 per year
Job Level
Mid-LevelSenior
About the role
- Prepare and deliver presentations and reports summarizing key findings, insights, and revenue projections to present to clients.
- Analyze marketing performance across all of our efforts (digital media, website, email, direct mail, telemarketing, text, radio, etc).
- Utilize and improve reporting dashboards to track key metrics (response rates, conversion rates, cost per acquisition, return on investment, etc).
- Analyze A/B testing and other experiments to optimize campaign elements messaging, creative, targeting, etc).
- Identify trends and patterns in a client’s donor behavior to inform marketing strategies.
- Provide data-driven recommendations to improve effectiveness and maximize comprehensive ROI.
- Collaborate with the Agency teams (Client Service, Strategists, and Creative Directors) to develop and implement new strategies based on data insights.
- Analyze donor segmentation and targeting strategies to identify opportunities for improvement.
- Collaborate with the Strategy and Client Service teams to develop revenue projections based on historical data, campaign performance, and market trends.
- Understand and apply digital media attribution models to accurately assess performance across digital channels.
- Stay up-to-date on best practices in marketing, data analytics, data science, digital marketing attribution, and revenue forecasting.
- Contribute to special projects as needed.
Requirements
- At least 5-7 years of experience in a marketing analyst role.
- Experience in the direct response marketing or the nonprofit vertical is a plus.
- Strong analytical and problem-solving skills with the ability to manipulate and interpret large datasets.
- Demonstrated understanding of digital media attribution and performance evaluation.
- Ability to build revenue projections and financial forecasting.
- Detail-oriented and highly organized.
- Strong interest in serving Christian clients and a commitment to our mission.
Benefits
- Opportunity to make a real difference through our work with our clients.
- Competitive salary and benefits package.
- Collaborative and supportive work environment.
- Potential for professional growth and development.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysisA/B testingdigital media attributionrevenue forecastingcampaign performance evaluationdonor segmentationreporting dashboardsmarketing performance analysisdata-driven recommendationsconversion rate optimization
Soft skills
analytical skillsproblem-solving skillsdetail-orientedhighly organizedcollaborationcommunicationstrategic thinkingclient service orientationadaptabilitycommitment to mission