Demand Generation Lead

MasterControl Japan

Demand Generation Lead responsible for driving engagement and revenue in Japan/APAC. Collaborating across marketing teams while managing various marketing strategies and campaigns.

Posted 7/7/2026full-timeTokyo • 🇯🇵 JapanSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation and account-based marketing (ABM) strategies, with a strong ability to analyze campaign performance and optimize results. Proficient in managing cross-functional collaboration and utilizing marketing automation tools to drive engagement and revenue in the Japan/APAC market.

Highest-signal resume keywords

Demand Generation StrategyAccount-Based Marketing (ABM)Campaign ManagementFluency in Japanese and EnglishProficiency in Marketo and Salesforce

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign ExecutionAudience SegmentationData AnalysisProject Management

Soft Skills

Excellent CommunicationCreative ThinkingCollaboration

Tools & Technologies

MarketoSalesforceDemandbaseCRM PlatformsMarketing Automation

Industry Keywords

B2B MarketingLife Sciences IndustryAPAC MarketIndustry TrendsAI Tools

About the role

Key responsibilities & impact

Develop and execute demand generation marketing strategies and plans to support business objectives, focusing on driving engagement and revenue in Japan/APAC.
Collaborate with cross-functional teams including Sales, Product Marketing, and Operations to ensure strong ICP targeting and funnel progression.
Manage the end-to-end execution of demand generation campaigns, including campaign setup, audience segmentation and targeting, scheduling, deployment, and optimization.
Utilize marketing automation, CRM, and ABM platforms to track and measure the effectiveness of campaigns, analyze key metrics, and optimize performance.
Provide regular reporting and insights to stakeholders on the performance of regional demand generation programs, including key metrics, trends, and opportunities for improvement.
Continuously monitor industry trends, best practices, and emerging technologies, and recommend new strategics and tactics to enhance campaign effectiveness and drive results.
Support initiatives to expand AI use cases within the demand generation and broader marketing functions.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or related field
Fluency in both Japanese and English
4-6 years in B2B marketing, with a focus on demand generation or ABM in Japan/APAC; knowledge of the life sciences industry a plus.
An understanding of demand generation and ABM principles, strategies, and tactics, with a track record of successfully executing campaigns and driving measurable results.
Excellent project management skills with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
Analytical mindset with the ability to interpret data, analyze results, and derive actionable insights to optimize campaign performance.
Excellent communication skills, both written and verbal, with the ability to effectively collaborate and influence cross-functional teams.
Proficiency in Marketo, Salesforce, and Demandbase (or equivalent tools).
Genuine interest in learning and executing AI tools and capabilities.
Creative thinker with a passion for innovation and experimentation, and a commitment to staying ahead of industry trends and best practices.

Benefits

Comp & perks

Competitive compensation
Schedule flexibility
Fitness clubs (you get paid to have fun and be active!)
Company parties and employee recognition programs
Wellness programs
Much, much more!