Accountable for developing and managing an account base of customers spanning the Independent On-Trade (IFT).
Leverage the Master of Malt Trade wholesaler supply platform to widen footprint and grow value contributions across channels.
Drive distribution, visibility and activation of the Maverick Drinks brand portfolio, including key exclusive Distribution Brands.
Act as a consultant to the trade, bringing customers on the craft spirits journey.
Maintain existing account relations while creating new business opportunities and establishing a diverse customer base across the On-Trade and agreed Wholesalers.
Identify business-building opportunities and understand Net Revenue and Margin contributions per brand to create investment plans that drive incremental growth.
Collaborate with Brand and Customer Marketing, Route-to-Market colleagues and MoM Trade teams to build support plans and drive ROI.
Use expertise in spirits and wholesale categories and knowledge of the consumer journey to inform product ranging and grow MoM Trade basket spend.
Drive rate of sale and leverage core Maverick brand listings to establish distribution of the wider brand portfolio.
Liaise with external RTM Sales Managers to support existing distribution and secure new distribution with a clear ROS plan.
Partner with 3rd party brands on activations and brand building within prestige client/partner accounts and specific wholesalers.
Requirements
Demonstrative experience of quality Account Management within the Spirits industry, including selling-in new products or range extensions.
Experience of new business development within the On-Trade and Wholesale and/or Indy Retail sector desirable.
Experience and knowledge of the designated region and the key spirits players within it.
Strong working knowledge of UK spirits business - brands, venues, trends, innovation.
Strong product knowledge spanning all categories of spirits, preferably along with an understanding of the craft spirits category.
Demonstrative skills in commercial investment builds and management, including an understanding of spend vs costs and overall contributions.
Strong numeracy, language and negotiation skills.
Wine & Spirit Education Trust (WSET) Qualification at Higher Level would be desirable, as would degree level education.
Curation of cocktail lists and skills in trade marketing would be hugely valuable.