Partner Manager – On Trade

Master of Malt

On-trade Partner Manager growing Maverick Drinks’ craft and premium spirits brands across London. Winning listings, developing customer relationships and driving distribution and portfolio performance.

Posted 9/11/2026full-timeTonbridge • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong account management and business development skills within the spirits industry, leveraging a deep understanding of the UK on-trade market to build brands and drive sales. Proficient in negotiation, relationship-building, and utilizing sales data for strategic decision-making.

Highest-signal resume keywords

Account Management ExperienceBusiness DevelopmentSpirits Industry KnowledgeNegotiation SkillsCommercial Acumen

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand BuildingSales Data AnalysisA&P ManagementDistribution StrategyCocktail Knowledge

Soft Skills

Relationship BuildingCommunication SkillsNegotiation Skills

Certifications & Qualifications

WSET Qualification

Industry Keywords

UK On-TradeSpirits CategoriesCraft SpiritsPremium SpiritsTrade Marketing

About the role

Key responsibilities & impact

Own a London territory and customer base across the UK on-trade
Win new business by using industry networks, knowledge and commercial instinct
Secure brand listings on back bars, cocktail menus and strategic lighthouse accounts
Grow distribution and rate of sale
Advise customers on spirits, cocktails, consumers and category trends
Manage A&P spend and ensure activations and trade marketing deliver returns
Launch and build brands in collaboration with Brand, Trade Marketing, Sales and Brand Ambassador teams
Support tastings, training and category sessions
Own pricing, positioning, negotiations, distribution and portfolio performance across the territory
Travel nationwide in this field-based role

Requirements

What you’ll need

London-based
Solid account management experience within the spirits industry
Knowledge of the UK on-trade and a genuine network of customers and operators
Track record of winning new business
Understanding of how to build brands, not just sell cases
Strong knowledge across spirits categories, particularly craft and premium
Commercial acumen and comfort using sales data to identify opportunities
Confident negotiation and relationship-building skills at every level
Understanding of A&P investment and how to make it work
Full UK driving licence
WSET qualification is advantageous but not required

Benefits

Comp & perks

Real autonomy to run your area, challenge ideas and make decisions that directly impact growth
Trust and ownership for high performers
Generous staff discount on over 15,000 brand SKUs
Core benefits (not otherwise specified)