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Partner Manager – Brand Builder
Master of MaltPartner Manager growing Maverick Drinks’ craft, premium and characterful spirits brands across the North West on-trade. Winning listings, distribution and sales through customer relationships and trade marketing.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong account management skills within the spirits industry, with a focus on building relationships, winning new business, and effectively managing A&P investments. Possesses in-depth knowledge of spirits categories and the UK on-trade market, enabling successful brand positioning and distribution strategies.
Highest-signal resume keywords
Account Management ExperienceKnowledge of UK On-TradeTrack Record of Winning New BusinessStrong Knowledge of Spirits CategoriesWSET Qualification
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand BuildingSales Data AnalysisNegotiation SkillsA&P Investment ManagementNPD Launch Experience
Soft Skills
Relationship BuildingCommercial InstinctCommunication Skills
Certifications & Qualifications
WSET QualificationFull UK Driving Licence
Industry Keywords
Spirits IndustryOn-Trade CustomersTrade MarketingCocktail MenusDistribution Growth
About the role
Key responsibilities & impact- Own a territory and customer base in the North West
- Build relationships with key UK on-trade customers and operators
- Win new business using network, knowledge and commercial instinct
- Secure brand listings on back bars, cocktail menus and strategic lighthouse accounts
- Grow distribution and rate of sale
- Advise customers on spirits, cocktails, consumers and category trends
- Manage A&P spend and ensure activations and trade marketing deliver a return
- Launch and build brands in collaboration with Brand, Trade Marketing, Sales and Brand Ambassador teams
- Support tastings, training and category sessions
- Own pricing, positioning, negotiations, distribution and portfolio performance across the territory
Requirements
What you’ll need- North West based
- Solid account management experience within the spirits industry
- Knowledge of the UK on-trade and a genuine network of customers and operators
- Track record of winning new business
- Understanding of how to build brands, not just sell cases
- Strong knowledge across spirits categories, particularly craft and premium
- Commercially sharp and comfortable using sales data to spot opportunities
- Ability to negotiate confidently and build relationships at every level
- Understanding of A&P investment and how to make it work
- Ideally, experience with NPD launches, cocktail lists or trade marketing
- Bonus points for experience on the other side of the bar
- WSET qualification is great, but experience, relationships and passion for the category matter more
- Full UK driving licence
- Willingness to undertake nationwide travel
Benefits
Comp & perks- Real autonomy to run your area, challenge ideas and make decisions that directly impact growth
- Trust and ownership for high performers
- Generous staff discount on over 15,000 brand SKUs