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Director of Integrated Marketing
Mast-Jägermeister US, Inc.Director leading integrated marketing initiatives for brand growth at Jägermeister and Teremana. Overseeing a marketing team to drive commercial strategy and execution with a focus on results.
About the role
Key responsibilities & impact- Lead the development and execution of strategic marketing initiatives to drive brand growth and market share.
- Partner closely with the Commercial Leadership Team providing insight and alignment across brand and commercial priorities.
- Manage a team of three, providing leadership, guidance, and support to ensure the team’s success in achieving marketing objectives.
- Develop and lead commercial marketing strategies aligned to overall business objectives and brand strategy.
- Drive strategic planning and execution timelines across the commercial marketing team to ensure timely delivery of programs and tools.
- Oversee marketing support for national account on- and off-premise teams, including innovation launches and applicable programs.
- Monitor and analyze brand and program performance, using insights to refine strategies and maximize ROI.
- Collaborate cross-functionally with Brand, Sales, Innovation, and Finance to ensure initiatives are fully integrated.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree or MBA is preferred.
- 10+ years of experience in commercial marketing, with a proven track record of success in the spirits, beverage, or consumer goods industry.
- Strong leadership and team management skills, with experience leading a marketing team.
- Excellent strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies.
- Exceptional communication and presentation skills, with the ability to influence and collaborate with cross-functional teams.
- Deep understanding of brand management, customer segmentation, and market research methodologies.
- Ability to thrive in a fast-paced, dynamic environment with a strong focus on results.
Benefits
Comp & perks- - Highly competitive compensation packages-
- - Comprehensive medical, dental, and vision insurance
- - Matching 401(k) plan
- - Yearly wellness stipend (gym membership or fitness classes)
- - Generous holiday and vacation policy
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
strategic marketingcommercial marketing strategiesbrand managementcustomer segmentationmarket research methodologiesprogram performance analysisROI maximizationstrategic planningexecution timelines
Soft Skills
leadershipteam managementstrategic thinkinganalytical skillscommunication skillspresentation skillsinfluencing skillscollaborationresults-oriented
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business AdministrationMaster’s degreeMBA