Plan, execute & oversee local marketing activities for the MJUS brand portfolio in the North East region and support South East investment markets.
Execute central programs and plan & implement local marketing campaigns including sampling, events, sponsorship activation, innovation, shopper programs and POS allocations.
Manage communication between HQ marketing teams, agencies, local sales teams & distributors.
Conduct sales, brand and promotional-activity training to account staff & management.
Hire and train local sampling agency staff and promotional specialists; oversee logistics, scheduling, timesheets, training, expense reports and reporting.
Generate reports on regional marketing & sales performance, campaign effectiveness, ROI and KPIs; provide data-driven recommendations and post-activity recaps.
Work closely with local sales, field, and channel teams; provide marketing support and identify accounts for sampling; act as key point of contact for sales & sampling agency.
Manage the regional marketing budget, track expenses, analyze ROI, and report on budget utilization.
Requirements
Bachelor's degree in marketing, business, or a related field. MBA is a plus.
3-4 years' experience in regional or field marketing, preferably in a relevant industry.
Strong strategic thinking and problem-solving skills.
Self-starter with strong interpersonal abilityies to interact and influence diverse groups of people.
Excellent written, verbal and public speaking skills.
Ability to collaborate effectively with local teams and stakeholders.
Ability to prioritize and juggle many tasks as well as work within prescribed timelines and deadlines
Knowledge of local on/off premise spirits market, including local laws & statutes
Proficiency in Microsoft Office Suite, marketing tools and analytics platforms.