Marketing Director, Annuity Products

MassMutual

Director of Annuity Product Marketing managing a team to create strategic marketing campaigns. Leading initiatives to optimize revenue results for MassMutual's annuity product line through comprehensive planning and execution.

Posted 4/23/2026full-timeBoston • Massachusetts, New York • 🇺🇸 United StatesLead💰 $137,800 - $180,800 per yearWebsite

About the role

Key responsibilities & impact

Manage a team of product marketing strategists and consultants who create comprehensive marketing campaigns to meet business objectives for the annuity product line.
Build product marketing strategies for annuities to drive revenue results for the business.
Drive customer-centricity into the product roadmap by consistently championing the voice of customer and advisor in the product development lifecycle.
Create core product collateral to easily communicate how we meet client and financial professional needs.
Engage distribution teams and business stakeholders for buy-in and input.

Requirements

What you’ll need

Bachelor’s degree required; or an equivalent combination of education and at least 10+ years of relevant financial services experience.
7+ years of marketing experience including annuities and marketing to advisors and consumers.
2+ years of experience leading, managing, or mentoring team members.
2+ years of experience driving Marketing strategy including B2B, B2B2B, and B2C traditional marketing funnel activities across various mediums.
Due to the nature of this position, as a part of our background check process, candidates must be able to pass a non-registered fingerprint background check.

Benefits

Comp & perks

Regular meetings with the Product Marketing Team
Focused one-on-one meetings with your manager
Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran and disability-focused Business Resource Groups
Access to learning content on Degreed and other informational platforms

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingmarketing strategyB2B marketingB2B2B marketingB2C marketingcampaign managementcustomer-centricityfinancial servicesannuity productsmarketing funnel activities

Soft Skills

team leadershipmentoringstakeholder engagementcommunicationcollaborationcustomer advocacystrategic thinkingproblem-solvingorganizational skillsadaptability

Certifications

Bachelor's degreenon-registered fingerprint background check