Head of Marketing Platform Strategy – Experience

MassMutual

Head of Marketing Platform Strategy at MassMutual, defining marketing platform vision and leading technology-driven solutions. Collaborating with cross-functional teams to enhance user experiences and drive business value.

Posted 4/17/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesLead💰 $185,300 - $243,100 per yearWebsite

About the role

Key responsibilities & impact

Define and lead the end-to-end marketing platform strategy—aligning Brand & Marketing priorities with enterprise technology capabilities and roadmaps to deliver scalable, reusable solutions.
Serve as an executive leader for Martech ecosystems, shaping vision, roadmaps, business cases, and delivery plans in partnership with ETX, Data, Marketing leaders, and vendors.
Provide oversight of the marketing technology portfolio, ensuring investments deliver measurable marketing and business value.
Drive cross-channel digital experiences and recommend customer and advisor journeys that improve usability, adoption, and outcomes—especially for field advisor Martech.
Increase platform adoption and ROI through user education, enablement, and storytelling—helping teams understand how to use tools and data to solve business problems.
Refine governance, operating models, and processes to improve intake, prioritization, rollout, and ongoing optimization; stay current on best practices and influence the organization toward best-in-class solutions.
Lead and develop a team of marketing technology product managers, portfolio managers, and operations consultants, building strong partnerships across Marketing, Technology, Data, and implementation partners.

Requirements

What you’ll need

10+ years of relevant experience in marketing technology (MarTech), digital platforms, or product/portfolio leadership
7+ years of leadership experience, including leading and developing teams.
Demonstrated experience leading large-scale marketing technology, digital, or platform transformations from strategy through delivery.
Proven ability to translate business needs into platform requirements, use cases, and roadmaps in partnership with technology organizations.
Experience establishing governance, operating models, and processes to drive adoption and value realization for enterprise platforms.

Benefits

Comp & perks

Regular meetings with peer groups, internal stakeholders and third-party vendors
Focused one-on-one meetings with your manager
Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQIA+, veteran and disability-focused Business Resource Groups
Access to learning content on Degreed and other informational platforms
Industry leading pay and benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing technologydigital platformsproduct leadershipportfolio managementplatform transformationsbusiness case developmentuser educationdata analysisgovernance modelsoperating processes

Soft Skills

leadershipteam developmentcross-channel collaborationstrategic visioncommunicationpartnership buildinginfluencestorytellingproblem-solvingprioritization