MassMutual

Head of Marketing Platform Strategy – Experience

MassMutual

full-time

Posted on:

Location Type: Hybrid

Location: Boston • Massachusetts • United States

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Salary

💰 $185,300 - $243,100 per year

Job Level

Lead

About the role

  • Define and lead the end-to-end marketing platform strategy—aligning Brand & Marketing priorities with enterprise technology capabilities and roadmaps to deliver scalable, reusable solutions.
  • Serve as an executive leader for Martech ecosystems, shaping vision, roadmaps, business cases, and delivery plans in partnership with ETX, Data, Marketing leaders, and vendors.
  • Provide oversight of the marketing technology portfolio, ensuring investments deliver measurable marketing and business value.
  • Drive cross-channel digital experiences and recommend customer and advisor journeys that improve usability, adoption, and outcomes—especially for field advisor Martech.
  • Increase platform adoption and ROI through user education, enablement, and storytelling—helping teams understand how to use tools and data to solve business problems.
  • Refine governance, operating models, and processes to improve intake, prioritization, rollout, and ongoing optimization; stay current on best practices and influence the organization toward best-in-class solutions.
  • Lead and develop a team of marketing technology product managers, portfolio managers, and operations consultants, building strong partnerships across Marketing, Technology, Data, and implementation partners.

Requirements

  • 10+ years of relevant experience in marketing technology (MarTech), digital platforms, or product/portfolio leadership
  • 7+ years of leadership experience, including leading and developing teams.
  • Demonstrated experience leading large-scale marketing technology, digital, or platform transformations from strategy through delivery.
  • Proven ability to translate business needs into platform requirements, use cases, and roadmaps in partnership with technology organizations.
  • Experience establishing governance, operating models, and processes to drive adoption and value realization for enterprise platforms.
Benefits
  • Regular meetings with peer groups, internal stakeholders and third-party vendors
  • Focused one-on-one meetings with your manager
  • Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQIA+, veteran and disability-focused Business Resource Groups
  • Access to learning content on Degreed and other informational platforms
  • Industry leading pay and benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing technologydigital platformsproduct leadershipportfolio managementplatform transformationsbusiness case developmentuser educationdata analysisgovernance modelsoperating processes
Soft Skills
leadershipteam developmentcross-channel collaborationstrategic visioncommunicationpartnership buildinginfluencestorytellingproblem-solvingprioritization