Ad Operations Specialist

MassMedia Marketing, Advertising, PR

Ad Operations Specialist managing full lifecycle of digital ad campaigns for MassMedia. Collaborating with teams to translate complex data into actionable insights.

Posted 5/30/2026contractLas Vegas • Arizona, Nevada • 🇺🇸 United StatesJuniorMid-LevelWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Build and maintain advanced conversion tracking across platforms using Google Tag Manager, Google Ads, Meta Pixel, and other relevant tagging solutions.
Implement and audit event-based tracking, custom conversions, and audience pixels to ensure data accuracy and completeness.
Troubleshoot tracking issues using browser-based debugging tools, GTM preview mode, and platform diagnostics.
Support first-party data strategies and assist with integration of CRM or offline conversion data into ad platforms.
Develop and maintain performance dashboards and recurring reports using tools such as Google Looker Studio, Tableau, or similar reporting platforms.
Compile and deliver clear, insightful post-campaign and in-flight reports that translate raw data into meaningful performance narratives for internal teams and clients.
Track and analyze key performance metrics including conversions, ROAS, CPA, CTR, viewability, and attribution data.
Identify trends, anomalies, and optimization opportunities through rigorous data analysis.
Partner with media planner/buyers, client services, and cross-functional teams to ensure seamless campaign execution and alignment with broader strategy.
Participate in client calls and presentations when necessary, confidently communicating technical concepts in accessible, client-friendly language.
Maintain documentation of campaign specs, tracking setups, and operational processes to support team efficiency and knowledge sharing.
Stay current on platform updates, industry trends, and emerging ad tech tools relevant to campaign performance and measurement.

Requirements

What you’ll need

2-5 years of experience in ad operations within an agency environment.
Advanced proficiency in conversion tracking and tag management, including Google Tag Manager, Google Ads conversion tracking, and Meta Pixel/Conversions API.
Hands-on experience with analytics and reporting platforms such as Google Analytics 4, Looker Studio, Tableau, or comparable tools.
Familiarity with programmatic platforms and DSPs (e.g., The Trade Desk, DV360) is a strong plus.
Strong understanding of digital attribution models and multi-touch measurement.
Exceptional analytical skills with a high attention to detail and accuracy.
Excellent communication and organizational skills with the ability to manage multiple campaigns and deadlines simultaneously.
Bachelor's degree in marketing, advertising, communications, information systems, or a related field.

Benefits

Comp & perks

Competitive salaries and opportunity for advancement; we always strive to promote from within!
Annual team bonus incentives based on achieving individual and company goals
Hybrid work model with flexible in-office/remote schedule
Medical, dental and vision plans for you and your family and financial protection
401(k) plan with 3% company matching program
Generous paid time off – up to 4 weeks off each year plus 11 paid holidays and your birthday off!
Paid maternity leave
Professional development, industry training opportunities, and career advancement from within
Mileage reimbursement for work-related travel

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

conversion trackingtag managementevent-based trackingcustom conversionsdata analysisdigital attribution modelsmulti-touch measurementperformance metricsanalyticsreporting

Soft Skills

analytical skillsattention to detailcommunication skillsorganizational skillsclient-friendly communicationcollaborationproblem-solvingtime managementpresentation skillsadaptability