MassMedia Marketing, Advertising, PR

Paid Media Specialist

MassMedia Marketing, Advertising, PR

full-time

Posted on:

Location Type: Hybrid

Location: Las Vegas • Arizona • Nevada • United States

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About the role

  • - Develop, launch, and manage paid search campaigns across multiple client accounts on behalf of MassMedia.
  • - Continuously identify and execute performance optimizations for the paid search campaigns and utilize client paid media tracker to track shifts and optimizations.
  • - Collaborate with MassMedia’s internal teams to produce and deliver weekly and monthly reports, ensuring all client reporting requirements are met on time.
  • - Work closely with MassMedia’s internal teams to deliver strategic, results-driven work aligned with client objectives and campaign briefs.
  • - Write compelling, search-optimized ad copy and build relevant ad extensions to enhance campaign performance, improve click-through rates, and support overall SEO alignment.
  • - Monitor, manage, and optimize client budgets to maximize return on ad spend (ROAS) and overall campaign efficiency.
  • - Set up and configure tracking infrastructure including Google Tag Manager, GA4, and platform-specific pixels for all relevant client campaigns.
  • - Ensure accurate campaign performance attribution by implementing and managing UTM tagging across all paid search initiatives.

Requirements

  • - 4+ years of experience in paid search advertising
  • - Proficiency with Google Ads, Google Analytics, and Microsoft Advertising
  • - Strong analytical skills and experience using data to inform decisions
  • - Excellent communication and organizational abilities
  • - Google Ads certification is a plus
Benefits
  • At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make out team members lives better.
  • Our comprehensive compensations and benefits program includes:
  • - Competitive salaries and opportunity for advancements; we always strive to promote from within!
  • - Annual team bonus incentives based on achieving individual and company goals
  • - Hybrid work model with flexible in-office/remote schedule
  • - Medical, dental and vision plans for you and your family and financial protection
  • - 401(k) plan with 3% company matching program
  • - Generous paid time off - up to 4 weeks off each year plus 11 paid holidays and your birthday off!
  • - Paid maternity leave
  • - Professional development, industry training opportunities, and career advancement from within
  • - Mileage reimbursement for work-related travel
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid search advertisingperformance optimizationad copy writingcampaign managementbudget managementtracking infrastructure setupUTM taggingdata analysis
Soft Skills
analytical skillscommunication abilitiesorganizational abilities
Certifications
Google Ads certification