MassMedia Marketing, Advertising, PR

Senior Account Executive – Public Relations

MassMedia Marketing, Advertising, PR

full-time

Posted on:

Location Type: Hybrid

Location: Las Vegas • Nevada • 🇺🇸 United States

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Job Level

Senior

About the role

  • - Execute PR plans and strategies that are on brand and deliver on clients’ goals and objectives
  • - Cultivate and manage strong client relationships, providing them with strategic counsel and serving as a primary point of contact
  • - Identify local, regional and national target media contacts across all channels and build/nurture positive relationships with the media on behalf of your clients
  • - Identify and develop proactive story hooks and pitch angles to secure consistent coverage for your clients
  • - Monitor news and client industries to hook onto trends and identify strategic PR opportunities for your clients
  • - Produce and pitch a wide range of press materials and content to secure earned placements for your clients (key messages, news releases, articles, blog posts, etc.)
  • - Facilitate client interviews, ensuring spokespeople are prepared and key messages are consistently conveyed through media coverage
  • - Collaborate with our integrated team to ensure seamless execution of PR messaging and outreach timed to other channels

Requirements

  • - 3-6 years of experience in a PR role with a successful track record of implementing media relations and influencer campaigns
  • - Previous agency experience is a must--strong client experience is needed!
  • - Possess a strong understanding of the media landscape with existing contacts and relationships across local, regional and national consumer news media
  • - Proficiency in Meltwater or similar media tool to deliver impactful reports and demonstrate ROI for clients
  • - Bachelor’s degree in communications, journalism, marketing or PR
Benefits
  • At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members lives better.
  • Our comprehensive compensations and benefits program includes:
  • - Designated flex/work from home days each week and flexible work environment where you aren’t tied to a desk
  • - Competitive salaries and opportunity for advancement; we always strive to promote from within!
  • - Medical, dental and visions plans for you and your family and financial protection options through disability, life, accidental death, cancer assist, critical illness, and medical bridge insurance
  • - 401(k) plan with company matching program
  • - Generous paid time off policy that increases each year you are with the company
  • - Eleven (11) paid holidays and we pay you to take your birthday off!
  • - Frequent company happy hours, events and team building activities
  • - Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
media relationsinfluencer campaignspress materials productionstory developmentpitchingtrend monitoringstrategic counselearned media placements
Soft skills
client relationship managementcommunicationcollaborationstrategic thinkinginterpersonal skills