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Global Lead Engineer – Digital Engagement & Content
MashreqGlobal Lead Engineer managing MarTech architecture and implementations for Mashreq Retail Banking Group. Ensuring alignment with business objectives, scalability, and technical excellence.
Tech Stack
Tools & technologiesAWSAzureCloudETLJavaScriptSOAPSQL
About the role
Key responsibilities & impact- Define and maintain the MarTech target architecture, technology roadmap, and integration strategy.
- Drive architecture decisions, platform evolution, and technical standards across the MarTech ecosystem.
- Evaluate emerging technologies, platform capabilities, and build-vs.-buy options.
- Ensure alignment with enterprise architecture, security, compliance, and data governance standards.
- Develop reference architectures, solution blueprints, and architectural best practices.
- Own the technical health, performance, and configuration of MarTech platforms.
- Establish platform governance, release management, deployment processes, and operational standards.
- Lead troubleshooting and resolution of critical platform incidents and performance issues.
- Drive continuous platform optimization and technical debt reduction.
- Define and monitor platform KPIs, operational metrics, and service levels.
- Translate business and marketing requirements into technical solution designs and engineering specifications.
- Produce and maintain architecture diagrams, integration designs, data models, data flow documentation and solution design documents.
- Lead technical design reviews and ensure adherence to architectural standards.
- Provide hands-on technical guidance and support development activities where required.
- Review and validate workflows, schemas, integrations, custom code, and technical deliverables.
- Define and govern integration patterns between MarTech platforms and enterprise systems.
- Oversee API, event-driven, batch, and real-time integrations.
- Ensure data quality, consistency, availability, and regulatory compliance.
- Design scalable customer data flows supporting segmentation, personalization, analytics, and activation.
- Collaborate with data engineering and enterprise architecture teams to optimize customer data architecture.
- Provide technical leadership to engineers, developers, and implementation partners.
- Participate in sprint planning, backlog refinement, technical estimation, and solution reviews.
- Establish coding standards, development practices, quality assurance processes, and release controls.
- Support production deployments and post-release stabilization activities.
- Ensure technical risks, dependencies and delivery challenges are proactively managed.
Requirements
What you’ll need- 10+ years of experience in Digital Banking or Digital Transformation programs.
- 7+ years of experience in MarTech, CRM, CDP, customer engagement, and digital marketing technologies, delivering large-scale enterprise programs.
- Demonstrable hands-on technical experience with Adobe Campaign, Salesforce Marketing Cloud or equivalent enterprise marketing automation and digital analytics platforms.
- Proven experience defining and executing MarTech technology strategies and roadmaps aligned with business objectives, security, compliance, and operational requirements.
- Strong expertise in MarTech platform evaluation, technology selection, build-vs-buy assessments, and ecosystem optimization.
- Hands-on experience designing scalable, enterprise-grade architectures and integrating MarTech platforms with customer data, analytics, digital channels and core business systems.
- Strong technical and engineering background with hands-on experience in:
- - SQL and data modelling
- - JavaScript and scripting
- - API integrations (REST/SOAP)
- - ETL, data pipelines, and workflow orchestration
- - XML and ACC/XTK developments
- - Cloud platforms (AWS, Google Cloud, Microsoft Azure)
- - Data warehousing and customer data platforms
- - Event-driven architectures and real-time integrations
- - Serverless and cloud-native integration services
- Proven ability to design and communicate solution architectures, integration patterns, data flows, and technical blueprints to both technical and non-technical stakeholders.
- Experience managing the technical operation of enterprise MarTech platforms, including release management, environment management, monitoring, performance optimization and incident resolution.
- Strong understanding of architecture governance, security controls, and best practices across the MarTech ecosystem.
- Experience leading engineers, development teams, system integrators, and technology vendors to deliver complex technology solutions.
- Strong stakeholder management and communication skills, with the ability to influence and collaborate across Marketing, Data, Analytics, Technology, Security, Compliance, and Business functions.
- Experience delivering regional or global MarTech programs while balancing local market requirements with enterprise standards and scalability objectives.
- Good understanding of customer data management, privacy regulations, consent management, and information security principles.
- Strong analytical and problem-solving skills with the ability to evaluate technology investments, identify optimization opportunities, and drive measurable business value.
Benefits
Comp & perks- Mentor and coach engineers and technical specialists.
- Promote engineering excellence, innovation, and continuous improvement.
- Drive knowledge sharing, documentation, and technical enablement initiatives.
- Support workforce planning and capability development for future technology needs.
ATS Keywords
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Hard Skills & Tools
SQLJavaScriptAPI integrationsETLdata pipelinesXMLAdobe CampaignSalesforce Marketing Cloudcloud platformsevent-driven architectures
Soft Skills
stakeholder managementcommunication skillsanalytical skillsproblem-solving skillstechnical leadershipcollaborationinfluencetroubleshootingperformance optimizationtechnical guidance