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Manager, Digital Marketing – Islamic & Emirati Bank
MashreqManager Digital Marketing responsible for managing Islamic & Emirati Banking marketing strategies in Pakistan. Leading impactful marketing campaigns across products and customer segments in the UAE.
About the role
Key responsibilities & impact- Managing the overall marketing strategy and budget for Islamic & Emirati Banking in the UAE
- Leading the end-to-end development and execution of impactful marketing campaigns across products and customer segments
- Developing quarterly marketing strategies aligned with business objectives, Shariah principles & guidelines, and approved budgets
- Planning and executing integrated marketing campaigns in the UAE across digital and offline channels for Islamic Banking and Emirati Banking products and services
- Managing end-to-end New To Bank (NTB) & Existing To Bank (ETB) campaigns
- Analyzing campaign performance and customer insights to drive continuous improvement and maximize ROI
- Monitoring competitor activity and market trends within the Islamic Banking sector
Requirements
What you’ll need- Relevant years of experience: minimum 7-10 years
- Relevant experience in Islamic banking products
- Education level: Bachelor’s degree (Post Graduate degree would be a plus)
- Proficiency in Arabic or the ability to communicate effectively in Arabic would be considered an added advantage.
Benefits
Comp & perks- Health insurance
- Retirement plans
- Flexible work arrangements
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategycampaign developmentbudget managementperformance analysiscustomer insightsROI maximizationintegrated marketingdigital marketingoffline marketingShariah compliance
Soft Skills
leadershipcommunicationstrategic planninganalytical thinkingteam management
Certifications
Bachelor's degreePost Graduate degree