Digital Engagement Expert
Mashreq
full-time
Posted on:
Location Type: Remote
Location: Pakistan
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Tech Stack
About the role
- Proactively contribute to agile methodologies and formats
- Utilize current digital-, customer-, and market-trends and be ahead of marketing technologies to identify digital product growth opportunities
- Map suitable analytics solutions, ensure that all required performance data can be reliably tracked, reported and guarantee an integrated approach with other agile teams
- Support the analytic needs of business units by analyzing web traffic using Google Analytics
- Design appropriate measurement strategies and implement complex tracking solutions through Google Tag Manager
- Develop GA data layer and effectively communicate with business units for implementation
- Continually test and develop innovative tracking and analytics methodologies
- Write technical documentation for GA implementations
- Create Data Studio dashboards and provide technical assistance to data analysts for Power BI dashboard creation
- Always be up to date on business results and be aware of industry standards and best practices in marketing technologies
- Develop strategic and operative recommendations for optimizations on the basis of analysis
- Provide support for digital platform product evolution from insights gained and identify opportunities to accelerate growth
- Responsible for developing easy-to-understand, error-free, and timely deliverables aimed to influence and optimize website/app behavior to increase conversion rates
- Follow and optimize the digital product development lifecycle and documentation process
- Support in GA solution design optimization and GA4 transition
- Identify new processes to improve the MarTech current deliverables
- Work closely with business stakeholders, act as a knowledge hub and provide consultancy on use case feasibility to ensure deliverables and added value
- Conduct trainings for stakeholders to increase efficiency and for KPI enablement
- Responsible for creating presentations and reports when needed
- Keep an overview of the big picture but also work in detail when needed
- Drive and perform GMP optimizations and developments
- Be an early adopter and bring in new ideas
- Ability to differentiate between required vs. nice-to-have implementations
Requirements
- Experience in agile methodologies
- Advanced and strong knowledge of Google Marketing Platform (Google Analytics, Google Tag Manager etc.) and related Google Cloud products (Looker Studio etc.)
- Advanced and strong knowledge of SQL, JavaScript, CSS and HTML
- Other programming languages are a plus
- Strong analytical and quantitative skills
- Demonstrated ability to think both strategically and tactically
- Passion for innovation and “can do” attitude
- Advanced skills in tracking and marketing automation tools
- Strong analytical skills and a solid business acumen
- Ability to work independently on complex tasks with multiple stakeholders
- Must be a strong collaborator, team player, and individual contributor
- Fast understanding of complex tasks and solution oriented
- Self-motivated, high resilience and endurance
- Brings a high-energy and passionate outlook to the job and can influence those around them
- Willing to go the extra mile and driving results
- Strong problem-solving skills
- Capability and interest in learning new technologies and processes
- Strong skills in organizing, solution finding and outside the box thinking
- Strong knowledge of software development lifecycle
- Minimum of 5 years of web analytics related work experience (preferred with Google Analytics) and demonstration of high level of understanding of the financial industry.
Benefits
- Shows intermediate to advanced skills across standard marketing stacks, specifically but not limited to: Adwords/SA360, DV360, GA360, DCM, Web designer, HTML5 creative, Facebook, Instagram, 3rd party platform partners such as Smartly.
- Has basic to intermediate skills in native marketing automation tools in the above platforms.
- Is able to work independently on tasks with multiple stake holders.
- Needs to display capability for learning new technologies and processes rather than having all skills from day one. On the job and external training is mostly likely to be a requirement.
- Basic out of scope thinking demonstrated, ability to come up with additional, new engagement ideas and processes.
- Ability to execute and optimize engagement campaigns for specific products and initiatives. Basic planning and forecasting is also required.
- Typically, this level will have 3-5 years' experience client and/or media agency side in a junior manager/media exec / snr. exec. level.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Google AnalyticsGoogle Tag ManagerSQLJavaScriptCSSHTMLtracking solutionsmarketing automation toolsdata analysisdata visualization
Soft Skills
analytical skillscollaborationproblem-solvingstrategic thinkingtactical thinkinginnovationself-motivationresiliencecommunicationorganizational skills