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Channel Marketing Manager
Masco CorporationChannel Marketing Manager at Delta Faucet managing customer strategies and category growth for Lowe’s. Collaborating with cross-functional teams to deliver best-in-class execution across merchandising and marketing initiatives.
Posted 5/28/2026full-timeIndianapolis • North Carolina • 🇺🇸 United StatesSeniorLead💰 $103,700 - $163,020 per yearWebsite
About the role
Key responsibilities & impact- Own end-to-end execution of customer and category strategies across Showering, Bath Hardware, and Faucets for Lowe’s.
- Lead development and execution of customer plans, aligning to broader channel and brand strategies.
- Drive category growth by identifying opportunities across assortment, pricing, promotions, and merchandising.
- Track and deliver against key category initiatives, timelines, and performance targets.
- Support omnichannel merchandising execution, including in-store resets, displays, and online content updates.
- Work closely with the Lowe’s Visual Merchant team to support category merchandising execution.
- Coordinate execution of temporary and permanent merchandising elements to ensure alignment to category strategies and customer requirements.
- Maintain documentation and reporting to support visibility into spend and program execution.
Requirements
What you’ll need- Bachelor’s degree in business, Marketing, or related field required.
- 7+ years of experience in channel marketing, category management, sales support, or retail marketing.
- Experience supporting Lowe’s or another large home improvement retailer strongly preferred.
- Working knowledge of omnichannel retail, merchandising fundamentals, and in‑store marketing execution.
- Strong analytical and organizational skills with the ability to manage multiple initiatives simultaneously.
- Effective communicator and collaborator across functions and organizational levels.
- Detail‑oriented with strong follow‑through and execution focus.
Benefits
Comp & perks- Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
- Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
- Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company.
- Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
category managementchannel marketingsales supportomnichannel retailmerchandising fundamentalsin-store marketing executionanalytical skillsorganizational skillsexecution focus
Soft Skills
effective communicatorcollaboratordetail-orientedstrong follow-through
Certifications
Bachelor’s degree in businessBachelor’s degree in Marketing