Digital Marketing Specialist
Masco Corporation
SQL
Digital Marketing Specialist
Masco Corporation
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $55,500 - $87,120 per year
Job Level
JuniorMid-Level
Tech Stack
SQL
About the role
- Support and execute consumer-facing digital marketing strategies for the Delta® brand to drive brand awareness, engagement, and conversion.
- Support and execute against national digital marketing plans, strategies, and executions across social media, email/CRM, and owned digital properties.
- Collaborate cross-functionally with Brand, Creative Services, Web, Channel, and Product teams; report to the Digital Marketing Manager.
- Platform Management: manage posting, reporting, and daily community management of priority brand platforms (Instagram, Pinterest, Facebook) and new platforms (TikTok, Reddit).
- Content Planning: strategically plan and map out social content monthly aligning with brand priorities and national marketing plans.
- Campaign Execution: implement and execute brand campaigns across applicable platforms/mediums in a timely manner.
- Asset & UGC Management: manage library of UGC through content requests, approvals, tagging, usage, and performance; manage creative asset requests.
- Email/CRM Support: assist in creation of branded consumer email communications and journeys.
- Performance Monitoring & Reporting: track, analyze, and report on KPIs for social media, paid search, blog, email/CRM, and affiliate programs.
- Blog & SEO Support: support execution, optimization, and performance reporting of on-site blog content to increase on-site blog content and organic search rankings.
- Vendor & Agency Coordination: support collaboration with digital media agencies, social platforms, affiliate networks, and other vendors.
- Trend Monitoring: stay current on digital marketing trends, best practices, platform updates, and competitive activity.
Requirements
- 2–4 years of experience in digital marketing, with a strong background in social media marketing, email marketing, SEO, paid digital media, and performance reporting.
- Bachelor's degree in Marketing, Communications, Business, or related field; advanced degree or certifications in digital marketing or analytics is a plus.
- Expertise with social media platforms & tools (Instagram, Pinterest, Facebook, Tik Tok, YouTube Emplifi, Sprout Social etc.).
- Hands-on experience using web analytics tools (Google Analytics, Adobe Analytics).
- Strong understanding of SEO and related tools (Google Search Console, AHREFs, SEMRush).
- Strong understanding of email/CRM.
- Strong communication skills, ability to manage multiple projects & tasks simultaneously with attention to detail.
- Proficiency in Microsoft Office Suite; experience with Airtable or similar (Smartsheet, Monday, Excel, Google Sheets).
- Nice-To-Have: Search engine marketing (SEM), influencer marketing, and/or affiliate marketing and PR/Media; knowledge of SQL, RegEx and/or HTML; experience with Figma, Adobe Photoshop, Premiere Pro, and/or InDesign.
