Digital Marketing Specialist
Masco Corporation
SQL
Digital Marketing Specialist
Masco Corporation
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $55,500 - $87,120 per year
Job Level
JuniorMid-Level
Tech Stack
SQL
About the role
- Support and execute consumer-facing digital marketing strategies for the Delta® brand to drive brand awareness, engagement, and conversion.
- Support and execute against national digital marketing plans, strategies, and executions across social media, email/CRM, and owned digital properties.
- Collaborate cross-functionally with Brand, Creative Services, Web, Channel, and Product teams to execute best-in-class digital marketing efforts.
- Platform Management: manage posting, reporting, and daily community management of priority brand platforms (Instagram, Pinterest, Facebook) and new platforms (TikTok, Reddit, etc.).
- Content Planning: strategically plan and map out social content monthly, aligning with brand priorities and national marketing plans.
- Campaign Execution: implement and execute brand campaigns across applicable platforms/mediums in a timely manner.
- Asset & UGC Management: manage the library of UGC through content requests, approvals, tagging, usage, and performance; manage creative asset requests.
- Email/CRM Support: assist in the creation of branded consumer email communications and journeys.
- Performance Monitoring & Reporting: track, analyze, and report on KPIs for social media, paid search, blog, email/CRM, and affiliate marketing programs.
- Blog & SEO Support: support the execution, optimization, and performance reporting of on-site blog content.
- Vendor & Agency Coordination: support collaboration with digital media agencies, social platforms, affiliate networks, and other vendors.
- Trend Monitoring: stay current on digital marketing trends, best practices, platform updates, and competitive activity to inform recommendations.
Requirements
- 2–4 years of experience in digital marketing, with a strong background in social media marketing, email marketing, SEO, paid digital media, and performance reporting.
- Bachelor's degree in Marketing, Communications, Business, or related field; advanced degree or certifications in digital marketing or analytics is a plus.
- Expertise with social media platforms & tools (Instagram, Pinterest, Facebook, Tik Tok, YouTube Emplifi, Sprout Social etc.)
- Hands-on experience using web analytics tools (Google Analytics, Adobe Analytics)
- Strong understanding of SEO and related tools (Google Search Console, AHREFs, SEMRush)
- Strong understanding of email/CRM
- Strong communication skills
- Ability to manage multiple projects & tasks simultaneously with attention to detail
- Proficiency in Microsoft Office Suite
- Experience with Airtable or similar (Smartsheet, Monday, Excel, Google Sheets)
- Nice-To-Have: Search engine marketing (SEM), influencer marketing, and/or affiliate marketing and PR/Media, knowledge of SQL, RegEx and/or HTML, experience with Figma, Adobe Photoshop, Premiere Pro, and/or InDesign.
- Must be authorized to work in the United States (E-Verify employer)
