Brand Manager

• Lead the activation of integrated brand and marketing campaigns, driving brand preference and growth
• Monitor and report on key performance metrics to assess campaign effectiveness
• Own brand campaign brief and briefing process and oversee execution of the campaigns across all touchpoints
• Oversee development of brand content (product copy, storytelling, photography, video) aligned to brand positioning and guidelines
• Lead go-to-market strategies for new collections and product launches
• Liaison with the industrial design, product and channel teams to build overall strategy to develop messaging and campaigns
• Collaborate cross-functionally with product, channel, sales, events and other departments
• Work with external agencies on brand building campaign ideas, asset development and execution (PR, Media, Influencer, Events, Creative)
• Manage overarching timeline for campaign development and activation process across the organization
• Integral role in the development and strategy of brand building events and trade shows
• Manage campaign budget, making sure highest efficiency and effectiveness of spend

Brand Marketing Manager

Brand Marketing Manager