Content and Social Media Manager
Masco Corporation
Content and Social Media Manager
Masco Corporation
full-time
Posted on:
Origin: • 🇺🇸 United States • New York, Washington
Visit company websiteSalary
💰 $64,200 - $100,870 per year
Job Level
Mid-LevelSenior
About the role
- KRAUS USA, affiliate of Masco’s Delta Faucet Company; premium sink and faucet manufacturer known for online marketplace command and brand recognition for kitchen sinks.
- Develop compelling product launch content that addresses consumer needs, emphasizing benefits and authentic value.
- Lead the creation of clear, concise content that communicates complex ideas effectively, ensuring messaging aligns with target audiences and strengthens brand positioning.
- Conduct keyword research and implement SEO and SEM strategies to improve online visibility and drive organic traffic.
- Craft concise and long-format copy optimized for SEO.
- Develop and manage marketing strategies and campaign execution for social media, email, blog, and web platforms.
- Develop and implement social media campaigns that engage target audiences and establish a distinctive social media voice.
- Lead influencer outreach efforts and manage collaborations with content creators, overseeing vetting, project management, and communication.
- Leverage digital marketing tools, including automation and customer data platforms, to implement and optimize marketing strategies.
- Monitor and analyze social media and influencer campaign data to optimize content and boost engagement.
- Write concise, trade-focused copy for trade shows that resonates and integrates well with visuals.
- Work closely with cross-functional teams and Brand Leader to ensure consistent messaging and alignment with business objectives.
- Manage tight deadlines and prioritize tasks effectively in a fast-paced environment.
- Remote opportunity; incumbent will work Eastern Time Zone schedule.
Requirements
- At least 5 years of experience in digital marketing and copywriting, with a strong focus on content creation for product launches and social media.
- Proven success in developing and managing social media campaigns, with a comprehensive knowledge of adapting content for various online channels and specific target groups.
- Strong expertise in influencer marketing and platforms, including influencer vetting, outreach, and end-to-end campaign management.
- Experience with SEO and SEM strategies, as well as keyword research, to ensure content reaches and engages the right audience.
- Familiarity with marketing automation platforms and tools, with experience in Salesforce being a plus.
- Knowledge of influencer management platforms, email marketing platforms, and landing page builders.
- Strong communication skills, both verbal and written, with the ability to craft clear and engaging messaging that resonates with diverse audiences
- Proficiency in working both independently and collaboratively, manage multiple projects simultaneously, and meeting deadlines in a fast-paced environment.
