Social Media Manager

• KRAUS USA, affiliate of Masco’s Delta Faucet Company; premium sink and faucet manufacturer known for online marketplace command and brand recognition for kitchen sinks.
• Develop compelling product launch content that addresses consumer needs, emphasizing benefits and authentic value.
• Lead the creation of clear, concise content that communicates complex ideas effectively, ensuring messaging aligns with target audiences and strengthens brand positioning.
• Conduct keyword research and implement SEO and SEM strategies to improve online visibility and drive organic traffic.
• Craft concise and long-format copy optimized for SEO.
• Develop and manage marketing strategies and campaign execution for social media, email, blog, and web platforms.
• Develop and implement social media campaigns that engage target audiences and establish a distinctive social media voice.
• Lead influencer outreach efforts and manage collaborations with content creators, overseeing vetting, project management, and communication.
• Leverage digital marketing tools, including automation and customer data platforms, to implement and optimize marketing strategies.
• Monitor and analyze social media and influencer campaign data to optimize content and boost engagement.
• Write concise, trade-focused copy for trade shows that resonates and integrates well with visuals.
• Work closely with cross-functional teams and Brand Leader to ensure consistent messaging and alignment with business objectives.
• Manage tight deadlines and prioritize tasks effectively in a fast-paced environment.
• Remote opportunity; incumbent will work Eastern Time Zone schedule.

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