Senior Event Marketing Manager

Marvin

Senior Event Marketing Manager at HeyMarvin overseeing global event strategies and execution. Driving brand credibility and lead generation through in-person and virtual events.

Posted 7/29/2026full-timeOakland • California • 🇺🇸 United StatesSenior💰 $140,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing global event programs, including strategy, execution, and budget management, while leveraging tools like Salesforce and Asana for effective project management and lead tracking.

Highest-signal resume keywords

Event Marketing ExperienceProject Management SkillsBudget Management ExperienceLead-to-Sales HandoffB2B SaaS Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event-to-Pipeline Lifecycle ManagementLead CaptureCRM HandoffAttributionROI Calculation

Soft Skills

Clear CommunicationSimplifying Complex Plans

Tools & Technologies

SalesforceHubSpotGoldcastAsana

Industry Keywords

B2BSaaSEvent Program ManagementKPI Development

About the role

Key responsibilities & impact

Own our global event program end-to-end, from strategy and calendar to on-site execution
Build and maintain the global event playbook with clear goals and KPIs
Collaborate with content leadership to own the webinar engine via Goldcast
Serve as on-site lead for major activations, including booth experience and logistics
Own the lead-to-sales handoff and manage event data and reporting
Manage the event budget with an ROI lens
Build repeatable processes in Asana and relevant playbooks

Requirements

What you’ll need

5-7 years of field or event marketing experience
Demonstrated ownership of the full event-to-pipeline lifecycle: lead capture, CRM handoff (Salesforce and HubSpot), and attribution
Strong project management skills: comfortable managing multiple events simultaneously
Clear communicator who can simplify complex plans into actionable briefs
Budget management experience: forecasting costs, tracking spend, and calculating ROI
B2B SaaS marketing experience
Experience with Goldcast or a similar webinar platform
Experience using Asana (or similar) for project management

Benefits

Comp & perks

Comprehensive Health Coverage : Top-tier medical, dental, and vision insurance plans
Retirement Support : 401(k) plan with company matching
Tax-Advantaged Accounts : Access to Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA)
Time Off : Unlimited paid vacation
Flexibility : Flexible work hours and location, built on trust and autonomy