Marsh McLennan

Marketing Strategist

Marsh McLennan

full-time

Posted on:

Location Type: Hybrid

Location: Bethesda • Colorado • Maryland • United States

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Salary

💰 $91,100 - $182,000 per year

About the role

  • Develop and execute strategic marketing plans and programs tied to corporate and business segment objectives, with a focus on driving new business and business growth.
  • Serve as a strategic marketing partner to client and partner managers, guiding them on appropriate positioning of our offerings and value propositions.
  • Create compelling, content-rich customer engagement opportunities to educate affinity customers about our offerings throughout the policy lifecycle, including emails, website, social media and direct mail content.
  • Build thoughtful customer journeys as part of an integrated marketing campaign.
  • Utilize Marketing automation and digital tools to drive buying decisions, increase retention and further cross-selling opportunities.
  • Work closely with sales to ensure coordination of sales and marketing campaigns and lead generation efforts.
  • Ensure marketing metrics, including customer engagement and online behavior, are in place and being reported out to the business to demonstrate the ROI.
  • Identify new methods for demand generation strategies and campaigns with a focus on results and analytics.
  • Plan and execute effective and engaging events that drive leads and/or growth.
  • Create and execute the day-to-day marketing needs of the Franchise, Agents and Business Solutions verticals to grow participation within our dynamic client groups.
  • Evaluate marketing and promotional activities in order to recommend strategy adjustments.
  • Present new and innovative ideas to ensure the organization’s marketing strategies are fresh and exciting.
  • Develop and coordinate advertising and promotional activities linked to contests, webinars, educational opportunities, and other activities.
  • Coordinate the execution of promotional activities including print, digital, convention, promotional giveaways, and signage.

Requirements

  • A Bachelor’s degree in marketing, business or related field preferred or equivalent work experience.
  • A minimum of 5 years of marketing experience, with a strong focus on digital marketing.
  • Copywriting, editing and design experience.
Benefits
  • Health and welfare benefits
  • Tuition assistance
  • 401K savings and other retirement programs
  • Employee assistance programs
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingcopywritingeditingdesignmarketing automationcontent creationcustomer engagementdemand generationanalyticsevent planning
Soft Skills
strategic thinkingcommunicationcollaborationcreativityanalytical skillspresentation skillsadaptabilityproblem-solvingleadershipcustomer focus