Marketing Strategist

Marsh McLennan

Marketing Strategist for Marsh’s US Affinity practice focusing on B2B marketing and audience engagement through content, digital strategies, and client interactions. Role involves leading integrated multi-channel campaigns and collaborating with sales teams.

Posted 4/17/2026full-timeBethesda • Colorado, Maryland, New York • 🇺🇸 United StatesMid-LevelSenior💰 $91,100 - $182,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute strategic marketing plans and programs tied to corporate and business segment objectives, with a focus on driving new business and business growth.
Serve as a strategic marketing partner to client and partner managers, guiding them on appropriate positioning of our offerings and value propositions.
Create compelling, content-rich customer engagement opportunities to educate affinity customers about our offerings throughout the policy lifecycle, including emails, website, social media and direct mail content.
Build thoughtful customer journeys as part of an integrated marketing campaign.
Utilize Marketing automation and digital tools to drive buying decisions, increase retention and further cross-selling opportunities.
Work closely with sales to ensure coordination of sales and marketing campaigns and lead generation efforts.
Ensure marketing metrics, including customer engagement and online behavior, are in place and being reported out to the business to demonstrate the ROI.
Identify new methods for demand generation strategies and campaigns with a focus on results and analytics.
Plan and execute effective and engaging events that drive leads and/or growth.
Create and execute the day-to-day marketing needs of the Franchise, Agents and Business Solutions verticals to grow participation within our dynamic client groups.
Evaluate marketing and promotional activities in order to recommend strategy adjustments.
Present new and innovative ideas to ensure the organization’s marketing strategies are fresh and exciting.
Develop and coordinate advertising and promotional activities linked to contests, webinars, educational opportunities, and other activities.
Coordinate the execution of promotional activities including print, digital, convention, promotional giveaways, and signage.

Requirements

What you’ll need

A Bachelor’s degree in marketing, business or related field preferred or equivalent work experience.
A minimum of 5 years of marketing experience, with a strong focus on digital marketing.
Copywriting, editing and design experience.

Benefits

Comp & perks

Health and welfare benefits
Tuition assistance
401K savings and other retirement programs
Employee assistance programs

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingcopywritingeditingdesignmarketing automationcontent creationcustomer engagementdemand generationanalyticsevent planning

Soft Skills

strategic thinkingcommunicationcollaborationcreativityanalytical skillspresentation skillsadaptabilityproblem-solvingleadershipcustomer focus