Marketing

• Lead the strategy and execution of practice-wide marketing initiatives that highlight Oliver Wyman’s end-to-end capabilities.
• Develop channel-specific plans (digital, events, PR, client programs) that position the practice as a partner for both transaction support and long-term portfolio value creation; manage campaigns from concept through measurement.
• Support the creation and launch of flagship thought leadership (market insights, POVs, diligence findings) that reinforce the firm’s differentiated approach to driving returns.
• Design and implement scalable marketing playbooks, templates, tracking systems, and reporting tools tailored to Private Equity.
• Partner with Marketing Operations on governance, CRM integration, and processes to improve visibility into deal-oriented demand and client engagement.
• Apply data-driven and AI-enabled methods to surface high-value account targets, personalize content, and accelerate lead conversion.
• Manage day-to-day execution of priority initiatives; own budgets, vendor scopes, and quality control for campaigns that support diligence, fundraising enablement, and portfolio programs.
• Coach and mentor junior marketing activation staff.
• Manage external agencies and specialist vendors (research, data providers, event partners) to ensure deliverables meet technical and industry standards.
• Define KPIs and measurement frameworks tied to Private Capital outcomes.
• Track campaign performance and provide concise insights and recommendations to practice leadership.
• Use client and market insights to refine messaging and identify new service expansion opportunities.

Senior Marketing Manager – Private Capital

Associate Director, Field Marketing

Lifecycle Marketing Manager – Specialty Care

SVP, Consumer Marketing

Marketing Intern