Social Media Strategist
Marsh McLennan
full-time
Posted on:
Location Type: Hybrid
Location: Boston • Illinois, Massachusetts • 🇺🇸 United States
Visit company websiteSalary
💰 $65,000 - $105,000 per year
Job Level
Mid-LevelSenior
About the role
- Evolve Oliver Wyman’s social media strategy as part of our Center of Excellence, providing top-tier guidance, data insights, and support to stakeholders for social media success.
- Develop and continuously refine our editorial voice and content strategy to balance brand integrity with the unique language and tone of each social media platform.
- Create, schedule, and evaluate content for global and cross-regional campaigns aligned with our brand and social media standards.
- Lead social marketing campaigns linked to key regional events and sponsorships, offering real-time coverage and advising colleagues on asset use.
- Promote employer and executive advocacy by encouraging adoption of firm-wide social media management tools and strategies, acknowledging their vital role in our social media success.
- Act as a trusted social media advisor, sharing best practices, managing workflows, and working closely with Marketing and key stakeholders.
- Explore and implement innovative social media marketing tactics—stay curious and enthusiastic about new platform features and embrace technological advances.
- Oversee management of the social media presence, including KPI tracking, performance reporting, ongoing optimization, and AI enablement.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, or equivalent editorial experience
- Minimum of 3-5 years of marketing or communications experience with direct responsibility for social media.
- Deep passion for social media channels with a robust understanding of platform mechanics and best practices for LinkedIn, Facebook, Twitter, Instagram, TikTok, and YouTube.
- Experience with social media management and listening tools such as Sprout Social is highly advantageous.
- Exceptional written and verbal communication skills, adept at tailoring messages for various formats and audiences.
- Proven ability to manage multiple projects simultaneously in a fast-paced, dynamic environment with strong organizational skills.
- Entrepreneurial mindset with the ability to work independently, demonstrate initiative, and focus on solutions.
- Creativity and innovation in developing out-of-the-box ideas to increase brand awareness and engagement.
- Strong interpersonal skills, a collaborative spirit, and a strong sense of ownership.
- A good sense of humor and the ability to remain calm and focused under pressure.
Benefits
- Health and welfare benefits
- Tuition assistance
- 401K savings and retirement programs
- Employee assistance programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media strategycontent strategyKPI trackingperformance reportingsocial media marketingeditorial voicecampaign managementdata insightsproject managementbrand awareness
Soft skills
written communicationverbal communicationorganizational skillsentrepreneurial mindsetcreativityinnovationinterpersonal skillscollaborationinitiativestress management
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Journalism