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Category Development Manager
MarsCategory Development Manager driving FMCG category growth through shopper insights, category strategy, and retailer partnerships. Delivering range reviews, NPD launches, and merchandising solutions for Mars.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Category Leadership and the ability to develop and execute strategic category plans that drive growth and customer engagement. Proficient in leveraging market insights and analytics to create tailored category strategies and deliver effective merchandising solutions.
Highest-signal resume keywords
Category Leadership ExpertiseFMCG Context UnderstandingHigh Analytical AcumenCustomer Engagement SkillsStrategic Planning
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Category ManagementMarket AnalysisConsumer InsightsStrategic PlanningPost-Review AnalysisMerchandising SolutionsRange Review ManagementCategory Strategy DevelopmentNPD Launch ExecutionSelling Story Creation
Soft Skills
CollaborationInfluencing SkillsCustomer Relationship ManagementCommunication SkillsGuidance Provision
Industry Keywords
FMCGRetail LandscapeCategory VisionOn-Shelf DeliveryAccount UnderstandingStrategic DirectionCategory Growth OpportunitiesInsight CollaborationCustomer EngagementSales Collaboration
About the role
Key responsibilities & impact- Deliver best-in-class category leadership with customers to drive growth and customer engagement
- Use market, shopper and customer insights to identify category growth opportunities
- Lead the development and execution of the category picture of success through strategic category plans
- Deliver best-in-class Category Management using an objective total-category perspective
- Provide market, consumer and shopper insights to customer and operational teams
- Manage the range review process from inception through implementation
- Deliver post-review analysis
- Deliver Mars NPD launches into accounts
- Create category-focused selling stories
- Identify listing opportunities and challenges
- Provide merchandising solutions to maximise on-shelf delivery
- Collaborate with insight colleagues to develop in-depth account understanding
- Develop a retailer-tailored category vision and clear three-year category strategy
- Collaborate with Sales to set joint targets using the picture of success model
- Manage customer relationships, meetings, and interactions against the contact strategy
Requirements
What you’ll need- Customer experience with ability to engage, influence and impact customers by providing guidance on strategic direction of category
- Category Leadership expertise
- Broad and in-depth understanding of FMCG context and retail landscape
- High analytical acumen
- Ability to drive and translate insights into relevant strategies and tactics internally and for execution with customers
- Ability to develop clear three-year category strategies aligned with retailers
- Ability to collaborate with Sales and insight colleagues
- Ability to deliver category vision content and deploy it to the shelf
Benefits
Comp & perks- An industry competitive salary and benefits package
- Company bonus
- Learning and development support from day one
- Access to in-house Mars University
- Opportunity to work with diverse and talented Associates
- Purpose-driven company environment