Associate Brand Manager
Mars
full-time
Posted on:
Location Type: Hybrid
Location: Creve Coeur • Montana, Tennessee • 🇺🇸 United States
Visit company websiteSalary
💰 $100,134 - $137,677 per year
Job Level
JuniorMid-Level
About the role
- Support the execution of brand strategies and in-market plans to help deliver sales, GM, and profit targets
- Assist in the development and rollout of integrated marketing plans across digital, retail, and D2C channels
- Collaborate cross-functionally to help coordinate and implement marketing programs and campaigns
- Leverage strong analytical skills to monitor performance, generate insights, and inform decision-making
- Play a key role in executing go-to-market plans, including distribution expansion, display, and consumer promotions
- Contribute to content development and digital asset creation for paid media, social, and owned channels
- Bring curiosity and enthusiasm for digital tools, content performance metrics, and reporting
- Partner with teams across research, sales, supply chain, and legal to support product launches and campaigns
- Track and analyze sales performance, market share, and competitive activity in collaboration with category and sales ops
- Develop and maintain a monthly 'State of Brand Health' report with insights and recommendations
- Assist in managing the marketing budget, including forecasting and ROI-based allocation
Requirements
- Bachelors degree in Marketing, Business, and Sales required
- MBA Preferred
- 4+ years of previous Marketing experience
- 3+ years of experience in demand generation within CPG
- Demonstrated ability to support and execute marketing campaigns and product launches with excellence
- Strong analytical skills with a proven ability to extract insights and translate them into actionable strategies
- Familiarity with D2C fundamentals and an interest in influencer marketing and loyalty programs
- Collaborative mindset with the ability to build strong relationships across teams and partners
- Experience with tools such as Shopify, Amazon, CRM platforms, and emerging digital technologies is a plus
Benefits
- medical and dental benefits
- participation in 401k plan
- paid time off benefits
- company bonus
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategiesintegrated marketing plansanalytical skillsgo-to-market planscontent developmentdigital asset creationsales performance analysismarket share analysisbudget managementdemand generation
Soft skills
collaborationrelationship buildingcuriosityenthusiasmdecision-makinginsight generationexecution excellencecommunicationorganizational skillsteam coordination
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in SalesMBA