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Mars

Digital Marketing Lead

Mars

Lead digital marketing strategy for Royal Canin in North Europe, driving brand growth and engagement through integrated campaigns. Collaborate with regional teams to execute effective marketing initiatives.

Posted 7/11/2026full-timeLondon • 🇬🇧 United KingdomSeniorWebsite

About the role

Key responsibilities & impact
  • Drive sustainable, profitable growth of the Royal Canin brand across the North Europe Cluster.
  • Lead the Cluster Brand Strategy using market insights, brand diagnostics, and consumer understanding.
  • Manage the A&P budget, ensuring investment effectiveness and strong ROI.
  • Track performance against KPIs and optimise plans to achieve business objectives.
  • Builds communication strategies and deploys integrated marketing campaigns to create a seamless super premium brand experience- guided by global brand framework and campaigns.
  • Create impactful pet owner engagement programmes that drive awareness, conversion, and loyalty.
  • Partner with Media, Content, D2C, Pet Owner Engagement, and MS&GA teams to deliver seamless, in-market execution.
  • Build demand through compelling paid, owned, and earned channel activations that strengthen brand equity and drive growth.

Requirements

What you’ll need
  • Comprehensive marketing experience at local, regional, or global level, ideally within a fast-paced FMCG environment
  • Solid expertise in brand strategy, media planning, portfolio activation, digital marketing, and CRM.
  • Proven ability to influence and drive outcomes across stakeholders without direct authority.
  • Strategic leader with a track record of delivering growth and competitive advantage.
  • Deep understanding of consumer insights and customer-centric marketing.

Benefits

Comp & perks
  • Best-in-class learning and development support from day one, including access to our in-house Mars University
  • An industry-competitive salary and benefits package, including company bonus

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Marketing ExperiencePortfolio ActivationCRMKPI TrackingBudget Management
Soft Skills
Strategic LeadershipInfluencing SkillsCollaboration