Digital Marketing Lead

Mars

Lead digital marketing strategy for Royal Canin in North Europe, driving brand growth and engagement through integrated campaigns. Collaborate with regional teams to execute effective marketing initiatives.

Posted 7/11/2026full-timeLondon • 🇬🇧 United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand strategy, digital marketing, and consumer insights to drive sustainable growth and enhance brand equity. Proven ability to manage budgets effectively and execute integrated marketing campaigns across multiple channels.

Highest-signal resume keywords

Brand StrategyDigital MarketingMedia PlanningConsumer InsightsStakeholder Influence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing ExperiencePortfolio ActivationCRMKPI TrackingBudget Management

Soft Skills

Strategic LeadershipInfluencing SkillsCollaboration

Industry Keywords

FMCGIntegrated Marketing CampaignsPet Owner EngagementBrand EquityMarket Insights

About the role

Key responsibilities & impact

Drive sustainable, profitable growth of the Royal Canin brand across the North Europe Cluster.
Lead the Cluster Brand Strategy using market insights, brand diagnostics, and consumer understanding.
Manage the A&P budget, ensuring investment effectiveness and strong ROI.
Track performance against KPIs and optimise plans to achieve business objectives.
Builds communication strategies and deploys integrated marketing campaigns to create a seamless super premium brand experience- guided by global brand framework and campaigns.
Create impactful pet owner engagement programmes that drive awareness, conversion, and loyalty.
Partner with Media, Content, D2C, Pet Owner Engagement, and MS&GA teams to deliver seamless, in-market execution.
Build demand through compelling paid, owned, and earned channel activations that strengthen brand equity and drive growth.

Requirements

What you’ll need

Comprehensive marketing experience at local, regional, or global level, ideally within a fast-paced FMCG environment
Solid expertise in brand strategy, media planning, portfolio activation, digital marketing, and CRM.
Proven ability to influence and drive outcomes across stakeholders without direct authority.
Strategic leader with a track record of delivering growth and competitive advantage.
Deep understanding of consumer insights and customer-centric marketing.

Benefits

Comp & perks

Best-in-class learning and development support from day one, including access to our in-house Mars University
An industry-competitive salary and benefits package, including company bonus