Senior Manager, Sales Planning

Mars

Senior Manager, Sales Planning at Champion Petfoods responsible for commercial planning and driving business strategies across Sales, Marketing, and Finance. Join a key player in the global premium pet food industry.

Posted 7/3/2026full-timeLouisville • Colorado, New York, Tennessee • 🇺🇸 United StatesSenior💰 $130,000 - $179,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in translating business strategy into actionable growth plans and revenue targets, with a strong focus on sales planning and performance tracking. Proficient in stakeholder management and cross-functional collaboration to drive measurable outcomes in the CPG industry.

Highest-signal resume keywords

Sales PlanningCommercial StrategyAnalytical SkillsStakeholder ManagementExcel Proficiency

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Business StrategyRevenue TargetsGrowth PlansKPI DefinitionSales Productivity OptimizationPerformance TrackingTerritory Structure DesignCall Frequency StrategiesForecasting AlignmentTrade Channel Understanding

Soft Skills

Strategic ThinkingCommunication SkillsCross-Functional Collaboration

Tools & Technologies

Sales Planning ToolsAnalytics Tools

Certifications & Qualifications

BA/BS in BusinessMBA or Advanced Degree

Industry Keywords

CPG IndustryField SalesStrategic Accounts

About the role

Key responsibilities & impact

Translate business strategy into revenue, volume, and distribution targets.
Define channel and customer priorities.
Develop growth plans (“where to play / how to win”).
Support Annual Operating Plan (AOP) development and forecasting alignment with leadership.
Define territory structure, sizing, and store prioritization (80/20 focus).
Design coverage models and call frequency strategies.
Optimize sales productivity (impact vs. cost to serve).
Define KPIs aligned to business objectives (distribution, advocacy, activation, ROI).
Track performance against plan (gap-to-target, risks, opportunities).
Ensure clear accountability across Field Sales and Strategic Accounts.

Requirements

What you’ll need

Minimum of a BA/BS in a business related field.
MBA or advanced degree or comparable experience is an asset.
Minimum 5 years of business experience in CPG industries, working in sales planning, Commercial Strategy or related roles.
Solid understanding of industry and trade channel.
Ability to travel up to 20% of the time.
Strong analytical and strategic thinking capabilities.
Experience working cross-functionally with Sales and Finance teams.
Proven ability to translate strategy into actionable plans and measurable outcomes.
Strong communication and stakeholder management skills.
Advanced proficiency in Excel and sales planning/analytics tools.

Benefits

Comp & perks

Medical, Dental, Vision and Employee Assistance Programs to meet your individual or family needs.
401k with Company and donation matching.
In House & Online Learning & Development, as well as an Education Assistance Program.
Free Bag of Premium Pet Food each month.
Free Parking and more!