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Mars

Brand Manager

Mars

Brand Manager at Mars Wrigley, focusing on brand strategy and market growth for iconic products. Engaging in brand innovation, marketing plans, and sales performance analysis.

Posted 6/20/2026full-timeParis • 🇫🇷 FranceJuniorMid-LevelWebsite

About the role

Key responsibilities & impact
  • Identify growth sources and create the brand strategy for next 5 years
  • Lead annual marketing plan
  • Build brand innovation pipeline (product & packaging innovations)
  • Develop activation strategies, communication and promotion plan, pricing strategy, new product launches and distribution priorities
  • Prepare sales forecasts and marketing budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of products
  • Monitor, analyze, and evaluate domestic and international market trends, client behavior and competitor activity to identify market opportunities for the products

Requirements

What you’ll need
  • University Degree, preferably in Business/Marketing/Brand Management
  • Solid experience in brand marketing in international FMCG companies (minimum 4 years)
  • Experience in Brand Manager role not less than 2 years
  • Excellent project management skills
  • Good analytical, presentation and communication skills
  • Ability to manage several different and complex projects at the same time
  • Fluent in English & French

Benefits

Comp & perks
  • Opportunity to work at the largest M&M's factory in Europe
  • Co-working space shared with global teams

ATS Keywords

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Hard Skills & Tools
brand strategymarketing planproduct innovationpackaging innovationactivation strategiescommunication planpromotion planpricing strategysales forecastingmarket analysis
Soft Skills
project managementanalytical skillspresentation skillscommunication skillsmultitasking
Certifications
University Degree in BusinessUniversity Degree in MarketingUniversity Degree in Brand Management