Vice President, Marketing Strategy and Deployment

Mars

Vice President of Marketing Strategy responsible for overseeing marketing strategies and driving brand growth in the US and Canada regions. Managing teams and budgets while engaging retailers and optimizing performance.

Posted 5/28/2026full-timeLouisville • Colorado, New York, Tennessee • 🇺🇸 United StatesLead💰 $252,000 - $346,000 per yearWebsite

About the role

Key responsibilities & impact

Overseeing the creation, implementation, and optimization of marketing in the United States and Canada.
Drive brand growth, retailer engagement, and market share.
Develop high performing teams and manage North American marketing budget.
Lead Media and Content team, developing media strategies and assets for North America.
Collaborate with VP Ecommerce on retail media activation.
Guide Brand Activation team for innovation commercialization and shopper marketing activations.
Provide shelf diagnostics, analytics and recommendations for growth development and optimal retail performance.
Lead Trade Shows for North America including strategy, booth and asset development.

Requirements

What you’ll need

Bachelor’s degree in marketing, business, or a related field is required.
MBA preferred.
10+ years of CPG marketing, media and sales experience with at least 5-7 years in senior leadership roles.
Demonstrated experience developing and executing integrated growth strategies with measurable success.
Demonstrated experience leading best in class media strategies, digital content, and agency management with focus on latest tools and practices to win in digital marketing.
Strong analytical mindset to assess performance and make data-driven optimizations.
A people person skilled in networking within the company, building relationships, and driving change through influence rather than authority.
Excellent communication skills, adept at structuring documents and quantitative analyses, as well as creating PowerPoint presentations for executive-level communication.
Experienced in leading and coaching teams.
Ability to travel 25% of time.

Benefits

Comp & perks

Compensation range from $252,000 - $346,000 annual salary
annual bonus eligibility
401k with company matching
Medical, dental, vision and employee assistance programs to meet your individual or family needs.
In house & online learning & development, as well as an education assistance program.
Free bag of premium pet food each month.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketingbrand growthretailer engagementmarket sharemedia strategiesdigital contentagency managementdata-driven optimizationsshelf diagnosticsanalytics

Soft Skills

leadershipnetworkingrelationship buildinginfluencecommunicationcoachinganalytical mindsetteam developmentchange managementexecutive-level communication

Certifications

Bachelor's degree in marketingBachelor's degree in businessMBA