Build a consumer engagement, retention, and ambassadorship strategy utilizing touchpoints such as owned websites, Email Marketing, SMS Marketing, User Generated Content, Surveys, and Ratings & Reviews
Responsibly collect first-party and zero-party data provided with consent from our consumers
Work with key internal stakeholders to build and maintain accurate data on consumers
Scope, Brief, Manage, and Review the creation of all copy and creative utilized in direct marketing (Email and SMS) with external agencies
Coordinate with internal stakeholders to ensure creative and copy compliance with brand standards
Utilize the Mars Consumer Data Platform (CDP) to identify, build, and manage audiences of consumers with similar behavioral patterns and attributes
Leverage audiences built in the CDP to drive personalization via owned marketing channels and cost-efficient paid marketing (Google, Meta, TikTok, and Pinterest)
Own CRM Performance Reporting - have a solid understanding of key email and social metrics
Provide guidance and oversight of UTM usage for reporting and additional sales analytics support
Ensure compliance with the California Consumer Privacy Act (CCPA) and resolve all Data Subject Access Requests (DSAR)
Own post-purchase surveys and ratings & reviews and optimize them to drive guest engagement and retention while providing the team with insights and correction opportunities
Own the relationships and partnerships with CRM technology vendors - CRM Platform, Email Marketing, SMS Marketing, etc.
Serve as the main point of contact for our team's usage of the Mars CDP
Partner with the central Mars CDP team to scope and manage the implementation of features and requirements specific to our brands
Partner with the Customer Service lead on optimizing guest interactions, retention, and outreach utilizing existing CRM and CDP technologies
Partner with eCommerce, Owned Retail, and External Sales/B2B teams to identify guest engagement and retention opportunities across sales channels
Partner with eCommerce, Owned Retail, External Sales/B2B, R&D and Activity Management, and Demand Planning teams on new product recommendations and portfolio management decisions based on purchasing behavior and guest feedback
Work with the eCommerce and Owned Retail sales channels to develop, deploy, and measure results of annual promotional calendar to drive sales and new product launches while achieving margin and trade budget goals
Identify and launch new technologies to support the continuous improvement of CRM for Ethel M Chocolates and American Heritage Chocolate
Actively map Consumer Journeys for existing and newly proposed Journeys
Support content creation, project management and web development scoping to continuously improve and establish new Consumer Journeys for Mars Premium Brands

Requirements

Bachelor's Degree in Business or Marketing required
Minimum of 3+ years of professional experience managing or supporting a Direct to Consumer (D2C) eCommerce website with high volume sales
Experience with Email and SMS Marketing
Previous experience working with and managing agency partners
Professional certifications relating to Google/Meta Ads, Google Analytics, and Klaviyo a plus
Stakeholder management experience
Experience with data analytics and reporting (PowerBi, Google, etc.)
Knowledge of salesforce marketing cloud a plus

Benefits

An industry competitive salary and benefits package, including company bonus
Medical and dental benefits
Participation in 401k plan
Paid time off benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Email MarketingSMS MarketingData AnalyticsCRM Performance ReportingConsumer Data Platform (CDP)Google AdsMeta AdsKlaviyoSalesforce Marketing CloudProject Management

Soft Skills

Stakeholder ManagementCommunicationCollaborationCreative OversightData ComplianceConsumer EngagementRetention StrategyPartnership ManagementContent CreationProblem Solving

Certifications

Google Ads CertificationMeta Ads CertificationGoogle Analytics CertificationKlaviyo Certification