Senior Brand Manager
Mars
full-time
Posted on:
Location Type: Hybrid
Location: Queretaro • Mexico
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Job Level
About the role
- Develop and ensure the end to end execution of the marketing brand strategy and initiatives to fit consumer and customer needs
- Develop short- and long-term marketing strategies, product development, innovation and brand plans in the local market
- Strong and close collaboration with cross-functional One Demand team members to ensure the flawless execution of activation strategies, communication and promotional plans, pricing strategies, new product launches, and distribution priorities
- Accountable for brand’s P&L while delivering consistent brand profitable growth
- Monitor, analyze, and evaluate domestic market trends, customer behavior, and competitor activity to identify market opportunities
Requirements
- University Degree, preferably in Business/Marketing/Engineering
- At least 5 plus years of working experience in marketing related field (FMCG preferred)
- Minimum of 5 years’ experience in developing future innovation pipelines, relevant brand building and strategic marketing strategies and communications across channels
- Strong analytical skills by turning data into insights, strategic thinking, managing stakeholders, influencing others and communication skills
- Ability to manage several different and complex projects at the same time
- Fluent in English & Spanish
- Strong demonstrated experience in growing categories and addressing strategically wide spaces opportunities from the price, pack architecture standpoint, understanding each channel DNA
Benefits
- Access to our in-house Mars University
- Industry competitive salary and benefits package
- Company bonus
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategyproduct developmentbrand planningP&L managementdata analysisstrategic marketinginnovation pipeline developmentcommunication strategiespromotional planningpricing strategies
Soft Skills
analytical skillsstrategic thinkingstakeholder managementinfluencing skillscommunication skillsproject managementcollaborationproblem-solvingtime managementadaptability
Certifications
University Degree in BusinessUniversity Degree in MarketingUniversity Degree in Engineering